新华人寿东莞中心支公司农村营销员培训问题的研究

发布时间：2018-03-16 03:24

本文选题：新华人寿　切入点：农村营销员　出处：《中南林业科技大学》2014年硕士论文　论文类型：学位论文

【摘要】：保险作为金融业的重要组成部分,对经济的稳定及发展起着重要的作用。随着保险业的发展,我国老百姓对人寿保险越来越了解、越来越认可,同时有越来越多的老百姓购买了人寿保险。而大部分老百姓接触人寿保险的途径都是通过寿险代理人的介绍。代理人的职业形象、专业技能直接影响着人们对保险行业的看法。但是目前,择业者要进入保险公司从事寿险代理人的工作并不需要具备较高的个人条件,因此代理人的队伍中存在着大量的农村营销员,这虽然一定程度上解决了农民工的就业问题,但也给保险公司的培训体系带来了很大的压力,提出了很高的要求。本文笔者通过大量阅读专家学者对培训的研究理论,了解到目前国内外寿险培训的进展程度。同时,也通过对新华人寿东莞中心支公司农村营销员培训现状的介绍,从培训的讲师队伍、课程内容、需求分析、计划与实施、培训评估等方面进行分析,发现问题,厘清问题产生的原因,并提出改进措施。东莞是一个外来农民工远远高于本地户籍人口的地区。而新华人寿东莞中心支公司保险代理人队伍也不乏大量的农村营销员,对新华人寿东莞中心支公司农村营销员培训问题的研究,不仅在东莞地区有一定的代表性,而且在全国也有一定的代表性。虽然新华人寿东莞中心支公司的培训体系有着自己的特点与优势,但无法避免目前市场上所有保险公司都面临的问题,如：代理人专业知识、技能不足、主管辅导能力不强、讲师队伍授课效果有待提升、代理人职业意识不强等等问题。培训体系面对的压力非常大,只有不断探索、不断完善培训体系,才能让更多的寿险代理人为客户能提供合适的保险计划,提供满意的服务,从而提升其个人的职业形象,提高保险公司的品牌形象,最终提升整个保险行业的社会形象。在本篇论文中,可以找到笔者关于如何开展适用于不同层级、不同能力的代理人培训,如何提升培训效果,如何改进培训评估方法等问题的答案。希望通过本研究,为针对包括农村营销员在内的所有寿险代理人培训体系建设和改善提供有意义的参考资料。
[Abstract]:As an important part of the financial industry, insurance plays an important role in the stability and development of the economy. With the development of the insurance industry, people in our country have more and more knowledge and recognition of life insurance. At the same time, more and more people have bought life insurance. And most of the people's access to life insurance is through the introduction of life insurance agents. The professional image of agents, Professional skills directly influence people's views on the insurance industry. But at present, people who choose a job do not need to have higher personal qualifications to enter insurance companies to work as life insurance agents. Therefore, there are a large number of rural marketers in the team of agents, which to some extent solve the employment problem of migrant workers, but also bring great pressure to the training system of insurance companies, put forward a very high demand. In this paper, I read a lot of experts and scholars on the training theory, understand the current development of life insurance training at home and abroad. At the same time, through the introduction of the status quo of training for rural marketers of Dongguan Central Branch Company of New China Life Insurance Co., Ltd. From the training of lecturers, curriculum content, needs analysis, planning and implementation, training evaluation and other aspects of analysis, identify problems, clarify the causes of problems, And put forward some improvement measures. Dongguan is a region where migrant workers are far higher than the local household registration population. And the insurance agents of the Dongguan Central Branch Company of New China Life Insurance Company also have a large number of rural marketers. The study on the training of rural marketers in Dongguan Central Branch Company of New China Life Insurance Co., Ltd. is not only representative in Dongguan area, but also representative in the whole country. Although the training system of the Dongguan Central Branch of the New China Life Insurance Company has its own characteristics and advantages, it cannot avoid the problems faced by all the insurance companies in the market at present, such as the professional knowledge of agents, inadequate skills, and weak ability of supervisor guidance. The teaching effect of the lecturers needs to be improved, the professional consciousness of the agents is not strong and so on. The training system is under great pressure, only to continuously explore and improve the training system. In order to enable more life insurance agents to provide appropriate insurance plans for customers, provide satisfactory services, thereby enhancing their personal professional image, enhance the brand image of insurance companies, In this paper, we can find out how to develop agent training for different levels and abilities, and how to improve the training effect. It is hoped that this study will provide a meaningful reference for the construction and improvement of the training system for all life insurance agents including rural marketers.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F842.3;F272.92

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