J保险经纪公司与旅游行业客户同步战略转型研究

发布时间：2018-03-19 13:43

本文选题：旅游行业　切入点：传统旅行社　出处：《河北大学》2017年硕士论文　论文类型：学位论文

【摘要】：现代旅游产业诞生于19世纪,在20世纪得到前所未有的发展,旅游行业是目前世界第一大产业。旅游产业可以同时带动30多个产业发展,随着我国经济不断发展和经济转型的要求,旅游已经成为拉动经济的重要引擎。当前世界经济发展面临诸多问题,旅游成为各国创造就业和创业、出口创收以及拉动基础设施的关键驱动力。近年来互联网趋势如火如荼,跨界、颠覆成为互联网的代名词,一时间传统行业危机四伏,同时互联网文化也为传统行业带来产业升级、模式创新的机会。在旅游行业大发展的背景下,游客自由行趋势不可阻挡,同时在互联网OTA冲击下,传统旅行社行业发展遭遇瓶颈,零团费、负团费等恶性价格竞争下的团队业务畸形发展,导致客户服务体验不断降低,利润下滑,形成恶性循环。旅行社行业如何突破瓶颈,实现业务发展转型或升级迫在眉睫。保险作为一种行之有效的第三方风险管理手段,逐步与各行业融合,构建更加完善的风险保障体系。当局者迷,旁观者清。对传统旅行社行业面临的发展困局,本文独辟蹊径,从一家长期服务旅行社行业的J保险经纪公司战略转型、解决发展困境的角度出发,结合我国旅行社行业、保险经纪公司和旅游保险产品的现状,运用案例研究,通过大量的一手资料和市场数据,借助互联网优势实现旅游、保险、主题资源的跨界整合,为旅行社创造一种专业旅游产品新形态,从而实现J公司“帮客户省钱”向“帮客户赚钱”的战略转型,“成全别人、成就自己”,从而实现与传统旅行社的同步转型、共赢发展。
[Abstract]:The modern tourism industry was born in 19th century and achieved unprecedented development in 20th century. At present, the tourism industry is the largest industry in the world. Tourism industry can drive more than 30 industries to develop at the same time. With the development of our country's economy and the requirement of economic transformation, tourism has become an important engine to stimulate the economy. At present, the world economy is facing many problems, and tourism has become the creation of employment and entrepreneurship in various countries. Export income generation and the key drivers of infrastructure. In recent years, the trend of the Internet has been in full swing, cross-border subversion has become a synonym of the Internet, and for a while the traditional industries are in danger. At the same time, Internet culture also brings opportunities for industry upgrading and mode innovation in traditional industries. In the context of the great development of the tourism industry, the trend of free travel of tourists is unstoppable. At the same time, under the impact of Internet OTA, The traditional travel agency industry has encountered bottlenecks in its development. Under the vicious price competition, such as zero tour fee and negative group fee, the abnormal development of team business has led to a continuous decline in customer service experience, a decline in profits, and a vicious circle. How can the travel agency industry break through the bottleneck? It is urgent to realize the transformation or upgrade of business development. As an effective means of third-party risk management, insurance is gradually integrated with various industries to build a more perfect risk protection system. From the perspective of the strategic transformation of a J insurance brokerage company that has served the travel agency industry for a long time, to solve the difficulties of development, this paper combines the travel agency industry in our country with the perspective of the strategic transformation of a J insurance brokerage company that has long served the travel agency industry. The current situation of insurance brokerage companies and tourism insurance products, using case studies, through a large number of first-hand data and market data, to achieve cross-border integration of tourism, insurance, and thematic resources by virtue of the advantages of the Internet. To create a new form of professional tourism products for travel agencies, so as to realize the strategic transformation from "helping customers save money" to "helping customers make money", "making others better and achieving themselves", so as to realize the synchronous transformation and win-win development of traditional travel agencies.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F592;F842.3

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