黑龙江太平人寿卓越经理人增员激励项目设计

发布时间：2018-04-05 05:15

本文选题：卓越经理人　切入点：企业增员　出处：《哈尔滨理工大学》2013年硕士论文

【摘要】：近几年来，相比保险行业成立初期，业务出现下滑趋势。从严格意义上讲我国保险业仅有20多年的历史，保险代理人制度尚属形成初期，与国外200多年的寿险历史营销经验共同说明，保险代理人是保险公司赖以生存的和发展的基础，保险代理人是各保险公司关注的重点。保险代理人队伍的规模直接决定了保险公司业务的发展状况。实行保险代理人的有效增员与留存是保险公司的重要经营考核指标。本文以委托—代理理论及激励理论为基础，从分析国内保险代理人激励体系的情况入手，结合黑龙江太平人寿卓越经理人增员激励项目的实际案例，说明保险代理人与保险公司保费规模之间的关系。通过合理的方案设计促使公司增加保险代理人数量，保证公司经营目标的实现，提高公司在发展中的核心竞争力，以适应市场竞争需要。卓越经理人是激励项目设计中的一个荣誉概念，目的在于通过荣誉的取得促使代理人能够更好的进行增员工作，并达到公司组织发展的要求。论文以激励及委托代理理论为研究基础，同时借鉴人力资源管理及绩效管理的相关内容，通过对国内外相关内容的比较，，将理论与实际相结合的研究方法进行分析研究。本文通过针对黑龙江太平人寿公司个人代理人机制研究，提出了增员激励方案，使公司能够有效的提升人力数量、素质及能力，保证公司经营目标的实现，提升公司核心竞争力，更好的适应市场环境变化。
[Abstract]:In recent years, compared with the initial insurance industry, business decline.Strictly speaking, the insurance industry of our country has only 20 years of history, and the insurance agent system is still in the early stage of its formation. The insurance agent is the basis for the survival and development of the insurance company.Insurance agents are the focus of attention of insurance companies.The scale of insurance agent team directly determines the development of insurance company business.Carrying out the effective increase and retention of insurance agent is an important management assessment index of insurance company.Based on the principal-agent theory and incentive theory, this paper begins with the analysis of the domestic insurance agent incentive system, and combines with the actual case of Heilongjiang Taiping Life Insurance Outstanding Manager Enhancement Project.Explain the relationship between insurance agent and insurance company premium scale.Through reasonable scheme design, the company can increase the number of insurance agents, ensure the realization of the company's management goal, and improve the core competitiveness of the company in order to meet the needs of market competition.Excellent manager is an honor concept in the incentive project design. The purpose is to make the agent be able to carry out the addition work better and to meet the requirements of the company's organization and development through the acquisition of the honor.On the basis of incentive and principal-agent theory, this paper uses the relevant contents of human resource management and performance management for reference, and through the comparison of relevant contents at home and abroad, analyzes and studies the research method of combining theory with practice.Based on the research of the personal agent mechanism of Heilongjiang Taiping Life Insurance Company, this paper puts forward the incentive scheme of increasing the number of personnel, quality and ability of the company, and ensures the realization of the company's business objectives.Enhance the core competitiveness of the company, better adapt to market changes.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.92;F842.3

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