太平人寿湖南分公司银保营销人员培训体系改进研究

发布时间：2018-05-02 07:43

本文选题：太平人寿湖南分公司 + 银保业务　；参考：《湖南大学》2014年硕士论文

【摘要】：自从1995年泰康、新华等公司借拓展业务市场将银行保险逐步引入国内后,银行保险作为金融服务一体化的雏形,发展十分迅速。与此同时,快速的发展也带来一系列问题,一方面是日益增多的银保销售投诉,引发相关职能部门出台了新的政策加强商业银行代理保险业务合规销售与风险管理,增大了销售环节人员的不可控性。一方面是由于中国保险行业的发展起步较晚,经营者对企业营销人员培训体系的重要性意识不够,培训管理和开发缺乏科学、战略性规划,没有建立起一套管理高效、运转顺畅、层次分明的企业营销人员培训体系,导致人才培养工作收效甚微。在当今银保发展形势下,如何通过有效的培训体系保证业务不受诸多因素影响而平稳发展,成为各公司的重点关注问题。本文以太平人寿保险湖南分公司银保业务营销人员培训体系为研究对象,针对银保培训发展面临的一系列问题,从公司培训管理者的角度出发,采用步步推进的方法,从介绍培训的概念及理论基础入手,首先阐述了太平人寿银保业务培训体系的现状和存在的问题,分析问题存在的原因。接着,针对培训体系存在的问题提出相应的解决对策。最后说明各项改进对策的实施保障措施和预期效果。理论与操作性兼顾,研究和探讨如何制定出一套更有效的培训体系,从而加快保险企业营销员人才培养的进程。本文从五个方面对太平人寿湖南分公司银保业务营销人员培训体系进行研究：培训组织架构体系、培训课程体系、讲师管理体系、培训支持体系、培训运作体系。分析得出,公司培训体系无法满足银保业务发展现状的原因,主要分体系内外两个方面：一方面是公司管理层对培训重视不够,没有把营销人员的培训工作与公司的长期目标相联系。一方面是培训体系流程的不完善和执行不到位。针对这些问题,作者提出了明确培训专干职责、完善培训课程内容、加强讲师学习交流、建立完整培训评估体系等对策。最后用提升培训战略地位、完善制度和加大科研信息化投入等保证培训体系的良好运行。
[Abstract]:Since 1995, when Taikang, Xinhua and other companies gradually introduced bancassurance into China by expanding their business markets, bancassurance, as the embryonic form of integration of financial services, has developed very rapidly. At the same time, the rapid development has also brought a series of problems. On the one hand, the increasing number of bank insurance sales complaints has led to the introduction of new policies by relevant functional departments to strengthen commercial banks' agency insurance business compliance, sales and risk management. Increases the sales link personnel's uncontrollability. On the one hand, due to the late start of the development of the insurance industry in China, the operators' insufficient awareness of the importance of the training system for enterprise marketing personnel, the lack of scientific training management and development, the lack of strategic planning, and the failure to establish a set of management efficiency. Smooth operation, distinct levels of enterprise marketing personnel training system, resulting in little success in personnel training work. Under the development situation of Bancassurance, how to ensure the smooth development of business through an effective training system without the influence of many factors has become a key concern of companies. This paper takes the training system of Bancassurance marketing personnel of Taiping Life Insurance Hunan Branch as the research object, aiming at a series of problems faced by the development of Bancassurance training, starting from the angle of training managers of the company, adopting the method of advancing step by step. Starting with the introduction of the concept and theoretical basis of training, this paper first expounds the present situation and existing problems of Taiping Life Bank Insurance Business training system, and analyzes the reasons for the problems. Then, according to the problems existing in the training system, the corresponding countermeasures are put forward. Finally, the implementation of the measures to improve the security measures and expected results. This paper studies and discusses how to establish a more effective training system in order to speed up the training process of marketers in insurance enterprises. This paper studies the training system of marketing staff of Taiping Life Insurance Hunan Branch from five aspects: training organization structure system, training course system, lecturer management system, training support system, training operation system. The analysis shows that the training system of the company can not meet the current situation of the development of banking and insurance business. It is mainly divided into two aspects: on the one hand, the management of the company does not pay enough attention to the training. The training of marketing personnel is not linked to the company's long-term goals. On the one hand, the training system process is not perfect and implementation is not in place. Aiming at these problems, the author puts forward some countermeasures, such as clarifying the responsibility of training, perfecting the contents of training courses, strengthening the exchange of lecturers' study and establishing a complete training evaluation system. Finally, the good operation of the training system is ensured by enhancing the strategic position of training, perfecting the system and increasing the input of scientific research information.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F842.3;F272.92

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