中华联合财产保险公司文化软实力提升研究

发布时间：2018-06-22 16:44

本文选题：企业文化 + 软实力　；参考：《中南大学》2014年硕士论文

【摘要】：保险是一个利国利民的行业。它能够大大增强人们应对风险的能力,为人们事业的发展、身心的健康、家庭的和睦保驾护航,进而推动国家、社会、个人的稳步前进。然而,激烈的市场竞争环境是任何一个保险公司都不得不面对的现实,因此,如何在当前激烈的市场竞争中,通过增强企业文化软式来提高企业知名度和美誉度、塑造优质企业形象、增强企业竞争力就成为了诸多保险公司不得不思考的一个重要问题。基于此,论文以“中华联合财产保险文化软实力提升研究”为题,主要研究了以下内容：论文首先系统分析企业文化与企业软实力的基本内涵、内容结构、重要价值和评价方法等,为下文中华联合财产保险股份有限公司文化软实力的研究奠定了基础；其次,论文全面分析文化软实力结构内容,包括公司使命、战略目标、企业精神、价值观念、经营理念和企业口号等；再次,论文按照严格程序,对中华联合财产保险股份有限公司的企业文化软实力进行了系统评价,通过对其文化软实力进行评估,得出该公司的文化软式还有较大的提升空间这一结论；第四,论文结合企业文化软实力的内容结构、评价模型以及中华联合财产保险股份有限公司文化软实力发展现状,得出其在企业文化软实力建构与传播过程中还存在的问题；最后,论文在分析中华联合财产保险股份有限公司文化软实力发展现状的基础上,提出从提高企业知名度、塑造企业形象、增强其市场竞争力价值等角度入手增强其文化软实力,并提出相应的策略。总体来说,中华联合财产保险股份有限公司经历了近三十年的发展历程,不仅形成了较强的企业实力和在业界较高的知名度与美誉度,而且也深刻地认识到企业文化建设在企业发展过程中的重要价值,并由此形成了系统的企业文化内容。然而,其企业文化尚未真正发挥提高企业知名度、塑造企业形象、增强市场竞争力等方面的价值。因此,更新企业文化观念、完善企业文化内容、加强企业文化的宣传与推广活动成为中华联合财产保险股份有限公司在增强企业文化软实力过程中的必经之路。
[Abstract]:Insurance is an industry that benefits the nation and the people. It can greatly enhance the ability of people to deal with risks, for the development of people's cause, physical and mental health, family harmony and escort, and then promote the country, society, individual steady progress. However, the fierce market competition environment is the reality that any insurance company has to face. Therefore, how to enhance the reputation and reputation of the enterprise by enhancing the soft style of enterprise culture in the current fierce market competition, It is an important problem that many insurance companies have to think about how to shape the image of high-quality enterprises and enhance their competitiveness. Based on this, the thesis focuses on the following contents: firstly, the paper systematically analyzes the basic connotation and content structure of corporate culture and enterprise soft power. The important value and evaluation methods lay the foundation for the following research on the cultural soft power of the Chinese United property Insurance Co., Ltd. Secondly, the paper comprehensively analyzes the content of the cultural soft power structure, including the company's mission, strategic objectives, and so on. Thirdly, according to strict procedure, the paper systematically evaluates the soft power of enterprise culture of China United property Insurance Co., Ltd. Through the evaluation of its cultural soft power, we can draw the conclusion that the company's cultural soft power still has a large room for improvement. Fourth, the paper combines the content structure of corporate cultural soft power. The evaluation model and the current situation of the development of cultural soft power of China United property Insurance Co., Ltd., and the problems in the process of constructing and spreading the soft power of enterprise culture are obtained. Finally, On the basis of analyzing the present situation of the development of cultural soft power of China United property Insurance Co., Ltd., this paper puts forward to enhance its cultural soft power from the aspects of raising the company's popularity, shaping its image, enhancing its market competitive value, and so on. And put forward the corresponding strategy. In general, China United property Insurance Co., Ltd. has experienced nearly 30 years of development, not only has formed a strong enterprise strength and high reputation in the industry. Moreover, it also deeply recognizes the important value of enterprise culture construction in the process of enterprise development, and forms a systematic enterprise culture content. However, its corporate culture has not really brought into play the value of raising its reputation, shaping its image and enhancing its market competitiveness. Therefore, renewing the concept of corporate culture, perfecting the content of corporate culture, and strengthening the propaganda and promotion of corporate culture become the only way for China United property Insurance Co., Ltd. to strengthen the soft power of corporate culture in the process of strengthening the soft power of enterprise culture.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F842.3;F270

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