东莞市农村寿险营销员管理研究
发布时间：2018-09-15 05:38
【摘要】：随着我国经济快速发展,保险行业在中国也得到了迅速的发展。但是在发展的过程中,很多的保险公司都反映现今的保险营销人员很难管理、很难招纳,这样不利于保险公司的强劲的营销团队的建立,会影响保险公司和行业的持续稳定发展。同时,在保险行业快速发展的时期,很多的保险公司的发展还是处在初级阶段正向中级阶段跨度的阶段,保险公司的营销团队在招纳人员的时候,更多的是考虑到了数量,而忽视了招聘人员的质的提升。这样就因为保险公司重数量不重质量、求速度不求制度的行为为保险公司不稳定的发展埋下了隐患。最近几年这样的隐患开始凸显,保险公司增速乏力,出现了保险营销人员大量的流失,营销人员难以管理,公司的效益呈现下滑趋势,并对寿险公司经营管理的稳定性产生了不良影响,增加了保险监管难度,阻碍了我国保险市场的健康发展。因此扫清我国寿险业发展的障碍,就必须尽早扭转保险营销人员难以管理的问题,提高寿险营销员的稳定性,加强和改善我国寿险营销人员的管理。只有改善了我国寿险营销人员的管理,才能够保持营销员渠道的保费规模,稳定保险公司的经营发展,维护保险市场的秩序,也能在一定程度上缓解我国失业率居高不下的严峻形势,对我国经济发展起到良好的促进作用。因此本文针对东莞市农村寿险营销人员稳定性管理进行研究,主要是希望通过研究可以改善东莞市寿险营销人员管理中存在的问题,并以小见大,希望对全国的寿险营销人员管理问题的解决和改善提供科学的思路。
[Abstract]:With the rapid development of China's economy, the insurance industry in China has also been rapid development. But in the process of development, many insurance companies have reflected that it is difficult to manage and recruit insurance marketing staff, which is not conducive to the establishment of a strong marketing team of insurance companies, will affect the sustained stability of insurance companies and the industry. At the same time, in the period of rapid development of the insurance industry, the development of many insurance companies is still in the primary stage of the intermediate stage span, insurance company marketing team in recruiting staff, more consider the number, and ignore the quality of recruits. In recent years, such a hidden danger has begun to highlight, the insurer growth rate is weak, there has been a large number of loss of insurance marketing staff, marketing staff is difficult to manage, the company's benefits show a downward trend, and the life insurance company management and stability. Therefore, to clear up the obstacles to the development of China's life insurance industry, it is necessary to reverse the problems that are difficult for insurance marketers to manage as soon as possible, improve the stability of life insurance marketers, and strengthen and improve the management of China's life insurance marketers. The management of life insurance marketing personnel in our country can maintain the scale of the marketing channel premium, stabilize the operation and development of insurance companies, maintain the order of the insurance market, and to a certain extent ease the grim situation of high unemployment rate in our country, which plays a good role in promoting China's economic development. The research on the stability management of life insurance marketing personnel mainly hopes to improve the problems existing in the management of Dongguan life insurance marketing personnel through the study, and to make a big difference from a small one, hoping to provide scientific ideas for the solution and improvement of the management problems of life insurance marketing personnel throughout the country.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F842.62
本文编号：2243935
[Abstract]:With the rapid development of China's economy, the insurance industry in China has also been rapid development. But in the process of development, many insurance companies have reflected that it is difficult to manage and recruit insurance marketing staff, which is not conducive to the establishment of a strong marketing team of insurance companies, will affect the sustained stability of insurance companies and the industry. At the same time, in the period of rapid development of the insurance industry, the development of many insurance companies is still in the primary stage of the intermediate stage span, insurance company marketing team in recruiting staff, more consider the number, and ignore the quality of recruits. In recent years, such a hidden danger has begun to highlight, the insurer growth rate is weak, there has been a large number of loss of insurance marketing staff, marketing staff is difficult to manage, the company's benefits show a downward trend, and the life insurance company management and stability. Therefore, to clear up the obstacles to the development of China's life insurance industry, it is necessary to reverse the problems that are difficult for insurance marketers to manage as soon as possible, improve the stability of life insurance marketers, and strengthen and improve the management of China's life insurance marketers. The management of life insurance marketing personnel in our country can maintain the scale of the marketing channel premium, stabilize the operation and development of insurance companies, maintain the order of the insurance market, and to a certain extent ease the grim situation of high unemployment rate in our country, which plays a good role in promoting China's economic development. The research on the stability management of life insurance marketing personnel mainly hopes to improve the problems existing in the management of Dongguan life insurance marketing personnel through the study, and to make a big difference from a small one, hoping to provide scientific ideas for the solution and improvement of the management problems of life insurance marketing personnel throughout the country.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F842.62
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