中邮保险河南分公司营销序列员工薪酬体系优化设计
发布时间：2018-10-12 13:51
【摘要】：在中国经济持续高速发展的大背景下,我国企业面临巨大的竞争和挑战。事实上,企业竞争的本质可以引申为人才的竞争,企业要想在竞争中持续取胜,就必须从本质上认识到人力资源管理的重要性,而人力资源管理的核心则在于一套合理的完善的薪酬管理制度。本文以中邮人寿保险河南分公司为研究对象来认识合理薪酬体系的重要性。该公司成立于2011念11月26日,是国有全资性寿险公司,以邮政网络和资源为依托,实施“低成本、广覆盖、高产出”的发展战略,该公司正处于发展扩张阶段,但成立时间短,人力资源管理方面较为粗放,薪酬结构不合理,导致员工对薪酬的满意度较低,不满情绪日益高涨,尤其是营销序列员工不稳定、流动性大的问题非常突出,阻碍了企业的发展。本文针对这些问题,从企业自身的角度出发,采取理论联系实际的分析方法,通过满意度调查,并辅助电话访谈等形式,找出原因。并通过查阅相关文献、借鉴成功企业的薪酬管理理念,针对中邮人寿保险河南分公司内营销序列员工薪酬管理制度存在的问题进行进行优化设计,探求建立基于岗位价值与绩效管理相结合的薪酬体系。
[Abstract]:Under the background of sustained rapid economic development in China, Chinese enterprises are facing enormous competition and challenges. In fact, the essence of enterprise competition can be extended to talent competition. In order to win continuously in competition, enterprises must realize the importance of human resource management in essence. The core of human resource management is a set of reasonable and perfect salary management system. This paper takes Henan Branch of China Post Life Insurance as the research object to understand the importance of reasonable compensation system. Founded on November 26, 2011, the company is a wholly state-owned life insurance company. Relying on the postal network and resources, it implements the development strategy of "low cost, wide coverage and high output." the company is in the stage of development and expansion, but its establishment time is short. Human resource management is extensive, the salary structure is unreasonable, which leads to the low satisfaction of the employees on the salary, the growing discontent, especially the unstable marketing sequence of employees, the problem of large liquidity is very prominent. It hinders the development of enterprises. This paper aims at these problems, from the point of view of the enterprise itself, takes the analytical method of combining theory with practice, through the satisfaction survey, and auxiliary telephone interview and other forms to find out the reasons. And through consulting relevant literature, referring to the concept of compensation management of successful enterprises, aiming at the problems existing in the management system of employees' compensation in the marketing sequence of Henan Branch of China Post Life Insurance Company, the paper optimizes the design of compensation management system. To explore the establishment of a salary system based on the combination of post value and performance management.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F842.3;F272.92
本文编号：2266358
[Abstract]:Under the background of sustained rapid economic development in China, Chinese enterprises are facing enormous competition and challenges. In fact, the essence of enterprise competition can be extended to talent competition. In order to win continuously in competition, enterprises must realize the importance of human resource management in essence. The core of human resource management is a set of reasonable and perfect salary management system. This paper takes Henan Branch of China Post Life Insurance as the research object to understand the importance of reasonable compensation system. Founded on November 26, 2011, the company is a wholly state-owned life insurance company. Relying on the postal network and resources, it implements the development strategy of "low cost, wide coverage and high output." the company is in the stage of development and expansion, but its establishment time is short. Human resource management is extensive, the salary structure is unreasonable, which leads to the low satisfaction of the employees on the salary, the growing discontent, especially the unstable marketing sequence of employees, the problem of large liquidity is very prominent. It hinders the development of enterprises. This paper aims at these problems, from the point of view of the enterprise itself, takes the analytical method of combining theory with practice, through the satisfaction survey, and auxiliary telephone interview and other forms to find out the reasons. And through consulting relevant literature, referring to the concept of compensation management of successful enterprises, aiming at the problems existing in the management system of employees' compensation in the marketing sequence of Henan Branch of China Post Life Insurance Company, the paper optimizes the design of compensation management system. To explore the establishment of a salary system based on the combination of post value and performance management.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F842.3;F272.92
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