汇丰集团深度拓展保险业务经验借鉴
发布时间：2018-10-29 08:19
【摘要】：正汇丰经验显示,银行保险整合性销售有效延长了银行的产品线,丰富了客户的选择,提升了客户满意度,保险业务本身也获得突飞猛进的发展商业银行直接开展保险业务,是为了更好整合金融资源,为客户提供一体化金融服务。银行开展保险业务的最高层次是双方在资本层面形成融合,更充分地实现渠道、客户、信息、营销等方面的优势互补与资源整合。笔者选择汇丰集团作为样本,深入分析了其在保险领域的战略定位、资本运作、业务选择、风险管理等方面的经验,从
[Abstract]:The HSBC experience shows that the integrated sales of bank insurance effectively prolong the product line of the bank, enrich the choice of customers, and enhance customer satisfaction. The insurance business itself has also been developed by leaps and bounds. Commercial banks directly carry out insurance business. In order to better integrate financial resources, provide customers with integrated financial services. The highest level for banks to carry out insurance business is to integrate the two sides at the capital level, and fully realize the complementary advantages and resource integration of channels, customers, information, marketing and so on. The author chooses HSBC Group as a sample, and analyzes its experience in strategic positioning, capital operation, business selection, risk management and so on in the field of insurance.
【作者单位】： 中国工商银行城市金融研究所;
【分类号】：F832.2;F842
，
本文编号：2297122
[Abstract]:The HSBC experience shows that the integrated sales of bank insurance effectively prolong the product line of the bank, enrich the choice of customers, and enhance customer satisfaction. The insurance business itself has also been developed by leaps and bounds. Commercial banks directly carry out insurance business. In order to better integrate financial resources, provide customers with integrated financial services. The highest level for banks to carry out insurance business is to integrate the two sides at the capital level, and fully realize the complementary advantages and resource integration of channels, customers, information, marketing and so on. The author chooses HSBC Group as a sample, and analyzes its experience in strategic positioning, capital operation, business selection, risk management and so on in the field of insurance.
【作者单位】： 中国工商银行城市金融研究所;
【分类号】：F832.2;F842
，
本文编号：2297122
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