中邮人寿湖北分公司经营策略研究
发布时间：2018-11-15 12:09
【摘要】：十二五期间是我国保险公司加快发展的重要战略期，也是深化改革、转变发展方式的关键期。面对机遇与挑战，如何把握机遇，找准位置，确定公司经营策略，打造企业核心竞争力，是关系到寿险公司生存发展的重大问题。中邮人寿保险股份有限公司作为一家新兴寿险公司，成立仅三年，在经营模式、运营管理方面还处于探索阶段。中邮人寿湖北分公司正积极筹备，即将获得批筹开业，研究其创立期的经营模式和策略，为公司开业后在湖北寿险市场上快速立足、稳健发展提供思路，也为同业新兴寿险公司经营管理提供参考。 本文采用定性与定量相结合的方法，首先对湖北中邮人寿经营的外部环境、内部环境进行了分析，论述了外部环境各因素对公司经营多方面的影响，对公司内部经营条件进行了客观评估。其次，在综合内外环境分析的基础上，通过SWOT分析法，归纳了公司自身的优势和劣势，，剖析了公司面临的市场机会和外部威胁，在明确公司发展战略和目标情况下，对公司的经营策略进行了合理匹配和定位，指出公司应通过“自营+代管”的特色经营模式，采取差异化经营，不断丰富产品体系、优化业务结构、拓展销售渠道，在目标市场中树立起邮政自办保险品牌形象。 最后，本文从建立联动发展机制、创新营运管理模式、构建一体化客户服务平台、加强人才队伍建设、强化信息技术支撑五个方面，为实施公司经营策略提出了具体措施，为经营目标的实现提供了实施路径和保障。
[Abstract]:The twelfth five-year plan period is an important strategic period for China's insurance companies to speed up their development, and also a key period for deepening reform and changing the mode of development. Facing the opportunity and challenge, how to grasp the opportunity, find the correct position, determine the company's management strategy, and build the core competitiveness of the enterprise are the major problems related to the survival and development of the life insurance company. China Post Life Insurance Co., Ltd. as a new life insurance company, established only three years, in the business model, operational management is still in the exploration stage. The Hubei Branch of China Post Life Insurance Company is actively preparing to get approval to open its business soon, to study the business model and strategy of its founding period, and to provide a train of thought for the company to quickly establish its foothold in the Hubei life insurance market and to develop steadily after the opening of business. Also for the same industry emerging life insurance company management to provide a reference. By combining qualitative and quantitative methods, this paper first analyzes the external environment and internal environment of Hubei Zhongyou Life Insurance, and discusses the influence of various factors of external environment on the operation of the company. The internal operating conditions of the company were evaluated objectively. Secondly, on the basis of comprehensive analysis of internal and external environment, this paper summarizes the advantages and disadvantages of the company through SWOT analysis, analyzes the market opportunities and external threats faced by the company, and defines the development strategy and objectives of the company. This paper makes a reasonable matching and positioning of the company's management strategy, and points out that the company should adopt the characteristic management mode of "self-management", adopt the differentiated management, enrich the product system, optimize the business structure, and expand the sales channels. In the target market to establish the post-run insurance brand image. Finally, this paper puts forward the concrete measures for the implementation of the company management strategy from five aspects: establishing the linkage development mechanism, innovating the operation management mode, constructing the integrated customer service platform, strengthening the construction of the talent team, and strengthening the information technology support. Provides the implementation path and the safeguard for the management goal realization.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.3;F842.3
本文编号：2333267
[Abstract]:The twelfth five-year plan period is an important strategic period for China's insurance companies to speed up their development, and also a key period for deepening reform and changing the mode of development. Facing the opportunity and challenge, how to grasp the opportunity, find the correct position, determine the company's management strategy, and build the core competitiveness of the enterprise are the major problems related to the survival and development of the life insurance company. China Post Life Insurance Co., Ltd. as a new life insurance company, established only three years, in the business model, operational management is still in the exploration stage. The Hubei Branch of China Post Life Insurance Company is actively preparing to get approval to open its business soon, to study the business model and strategy of its founding period, and to provide a train of thought for the company to quickly establish its foothold in the Hubei life insurance market and to develop steadily after the opening of business. Also for the same industry emerging life insurance company management to provide a reference. By combining qualitative and quantitative methods, this paper first analyzes the external environment and internal environment of Hubei Zhongyou Life Insurance, and discusses the influence of various factors of external environment on the operation of the company. The internal operating conditions of the company were evaluated objectively. Secondly, on the basis of comprehensive analysis of internal and external environment, this paper summarizes the advantages and disadvantages of the company through SWOT analysis, analyzes the market opportunities and external threats faced by the company, and defines the development strategy and objectives of the company. This paper makes a reasonable matching and positioning of the company's management strategy, and points out that the company should adopt the characteristic management mode of "self-management", adopt the differentiated management, enrich the product system, optimize the business structure, and expand the sales channels. In the target market to establish the post-run insurance brand image. Finally, this paper puts forward the concrete measures for the implementation of the company management strategy from five aspects: establishing the linkage development mechanism, innovating the operation management mode, constructing the integrated customer service platform, strengthening the construction of the talent team, and strengthening the information technology support. Provides the implementation path and the safeguard for the management goal realization.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.3;F842.3
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