新疆伊宁县农户购买农业保险意愿及行为影响因素实证研究

发布时间：2019-01-17 20:32

【摘要】：随着我国经济社会的发展，，农业问题越来越受到重视，农业生产和销售活动也在逐步得到发展。而农业保险作为转嫁农业风险的一种措施，历年的国家一号文件中都有所提及，国家补贴和重视程度也在逐年提高，以保障农业生产、保障农户收入和促进农村经济得到健康的发展。在这样的背景下，本文以实地调查和问卷调查为基础，运用相关理论和模型，采用实证分析方法，对新疆伊宁县农户购买意愿和购买行为进行了研究，分析其影响因素，并提出相应的对策建议。全文共可分为六个部分: 本文主要内容包括以下五个部分:第一部分主要说明选题背景、研究目的和内容，及系统地梳理了国内外研究文献中农户对农业保险的认知、态度和购买行为等方面的研究成果，并对其进行了综述，同时提出本文在哪些方面尚且存在的不足与创新之处。第二部分则在总结西方农户购买行为理论的基础上，剖析农业保险购买意愿和购买行为的影响因素，将农户的风险认知、风险意识，他人意见、群体购买氛围和农业受损频率等都纳入影响因素研究，继而提出研究假设。第三部分对新疆生产成就、农业风险现状和农业保险发展的历程进行简单概括，同时通过新疆的整体状况来考察伊宁县的农业保险发展情况。第四部分对伊宁县农户购买农业保险的意愿及行为进行实证分析，通过实地调查获得一手资料，在对样本进行描述性统计分析的基础上，运用Logistic模型对购买意愿及行为的各类因素进行回归分析，并进行总结。第五部分综合全文归纳购买参保意愿及行为的结论，提出如何更好的开展农业保险的建议和对策。
[Abstract]:With the development of economy and society in China, more and more attention has been paid to agricultural problems, and agricultural production and marketing activities have been gradually developed. As a measure to transfer agricultural risks, agricultural insurance has been mentioned in the first National document over the years, and the degree of state subsidies and attention has also been increasing year by year in order to safeguard agricultural production. Ensure peasant household income and promote healthy development of rural economy. Under this background, based on the field investigation and questionnaire survey, using the relevant theory and model, using the empirical analysis method, this paper studies the purchase intention and purchase behavior of farmers in Yining County, Xinjiang, and analyzes its influencing factors. And put forward the corresponding countermeasures and suggestions. The full text can be divided into six parts: the main content of this paper includes the following five parts: the first part mainly explains the background of the topic, the purpose and content of the research, and systematically combs the farmers' cognition of agricultural insurance in the domestic and foreign research literature. The research results of attitude and purchase behavior are summarized, and the shortcomings and innovations of this paper are put forward. The second part, on the basis of summing up the western farmers' purchase behavior theory, analyzes the influence factors of the purchase intention and purchase behavior of agricultural insurance, and puts the farmers' risk cognition, risk consciousness and other people's opinions. Group buying atmosphere and agricultural damage frequency are all included in the study of influencing factors, and then the research hypothesis is put forward. The third part is a brief summary of Xinjiang's production achievements, agricultural risk status and the course of agricultural insurance development. At the same time, through the overall situation of Xinjiang to investigate the development of agricultural insurance in Yining County. The fourth part of the Yining County farmers' willingness and behavior to buy agricultural insurance empirical analysis, through field investigation to obtain primary data, on the basis of descriptive statistical analysis of the sample, Logistic model is used to analyze the factors of purchase intention and behavior. The fifth part summarizes the conclusion of purchasing insurance intention and behavior, and puts forward some suggestions and countermeasures on how to develop agricultural insurance better.
【学位授予单位】：石河子大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F842.66

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