江西省县域人寿保险发展研究
发布时间：2019-04-17 13:23
【摘要】：内容摘要：江西省是“三农”大省，省委、省政府致力于改变农村经济欠发达、农村保障体系很不完善的现状。加快县域保险的发展，完善县域社会保障体系，对帮助政府解决三农问题和构建和谐社会等都具有重要的战略意义。县域保险是以县城为纽带、乡镇为中心、农村为腹地的区域保险，包括财产保险和人身保险。江西省县域人寿保险市场发展相对落后，，保险深度和保险密度均远低于全国平均水平；各区市之间发展很不平衡；城乡保险市场发展严重不平衡。本文对江西省县域人寿保险市场发展的基本情况、目前江西省发展县域人寿保险市场存在的问题进行剖析，接着阐述了江西省发展县域人寿保险的必要性，然后通过问卷调查分析江西省县域人寿保险的需求状况及其主要的影响因素,最后提出发展县域人寿保险的发展模式和策略建议。本文通过研究得出以下结论: （1）县域人寿保险应建立以销售体系为基础、以优化服务方式为途径、以险种设计为前提、以市场开发为关键、以人才培养为依托、以内部管理为保障的发展模式。 （2）发展县域人寿保险，应高度重视县域保险，加强战略规划；加强县域保险的宣传工作；争取政府支持；加强保险监管和规范；坚持实施以职业道德教育为重点的培训策略。
[Abstract]:Abstract: Jiangxi Province is a big province of "agriculture, countryside". The provincial party committee and provincial government are committed to changing the status quo of the underdeveloped rural economy and the imperfect rural security system. Speeding up the development of county-level insurance and perfecting the county-level social security system are of great strategic significance to help the government to solve the problems of agriculture, countryside and farmers and to build a harmonious society. County insurance is a regional insurance, including property insurance and personal insurance, which is based on the county seat, town as the center, and the countryside as the hinterland. The development of county life insurance market in Jiangxi Province is relatively backward, the insurance depth and density are far lower than the national average level; the development of each district and city is very unbalanced; the development of urban and rural insurance market is seriously unbalanced. This paper analyzes the basic situation of the development of the county life insurance market in Jiangxi Province and the problems existing in the development of the county life insurance market in Jiangxi Province, and then expounds the necessity of the development of the county life insurance in Jiangxi Province. Then it analyzes the demand and the main influencing factors of county life insurance in Jiangxi province through questionnaire survey, and finally puts forward the development mode and strategy suggestion of developing county life insurance. This paper draws the following conclusions through the research: (1) County life insurance should be based on the sales system, with the optimization of service mode as the way, the risk design as the premise, market development as the key, and talent training as the basis. Internal management as the guarantee of the development model. (2) to develop county-level life insurance, we should attach great importance to county-level insurance, strengthen strategic planning, strengthen propaganda work of county-level insurance, win government support, strengthen insurance supervision and regulation; Adhere to the implementation of professional ethics education as the focus of the training strategy.
【学位授予单位】：江西农业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F842.62
本文编号：2459485
[Abstract]:Abstract: Jiangxi Province is a big province of "agriculture, countryside". The provincial party committee and provincial government are committed to changing the status quo of the underdeveloped rural economy and the imperfect rural security system. Speeding up the development of county-level insurance and perfecting the county-level social security system are of great strategic significance to help the government to solve the problems of agriculture, countryside and farmers and to build a harmonious society. County insurance is a regional insurance, including property insurance and personal insurance, which is based on the county seat, town as the center, and the countryside as the hinterland. The development of county life insurance market in Jiangxi Province is relatively backward, the insurance depth and density are far lower than the national average level; the development of each district and city is very unbalanced; the development of urban and rural insurance market is seriously unbalanced. This paper analyzes the basic situation of the development of the county life insurance market in Jiangxi Province and the problems existing in the development of the county life insurance market in Jiangxi Province, and then expounds the necessity of the development of the county life insurance in Jiangxi Province. Then it analyzes the demand and the main influencing factors of county life insurance in Jiangxi province through questionnaire survey, and finally puts forward the development mode and strategy suggestion of developing county life insurance. This paper draws the following conclusions through the research: (1) County life insurance should be based on the sales system, with the optimization of service mode as the way, the risk design as the premise, market development as the key, and talent training as the basis. Internal management as the guarantee of the development model. (2) to develop county-level life insurance, we should attach great importance to county-level insurance, strengthen strategic planning, strengthen propaganda work of county-level insurance, win government support, strengthen insurance supervision and regulation; Adhere to the implementation of professional ethics education as the focus of the training strategy.
【学位授予单位】：江西农业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F842.62
【引证文献】
相关博士学位论文 前1条
1 谢利人;新农村建设中县域保险发展支持研究[D];中南大学;2010年
本文编号：2459485
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