O2O模式下推进消费性服务业发展的机制与路径研究

发布时间：2017-12-31 12:35

本文关键词：O2O模式下推进消费性服务业发展的机制与路径研究　出处：《天津工业大学》2016年硕士论文　论文类型：学位论文

【摘要】：消费性服务业是第三产业的重要组成部分,对服务业的整体发展起着至关重要的作用。近年来,随着经济全球化的不断延伸、服务业对经济贡献比重日益加强,消费性服务业对其他产业的联动作用也日益突显,消费性服务业的发展越来越引起国内外政府部门以及各经济学领域的研究者的高度关注。但与生产性服务业相比,消费性服务业发展相对较缓,发展势头不足,在我国所受关注度也相对不足。此外,随着居民消费水平的不断提高,许多传统的消费性服务业由于市场比较混乱,没有建立统一的标准；区域限制性较强,难以形成规模化发展；运营机制没有及时适应现代信息化、互联网化的要求；产品同质化严重等诸多因素,其提供的服务已无法满足日益增长消费需求。O2O (online to offline)模式的出现,为我国消费性服务业提供了发展的新思路,无论是团购、旅游还是社区模式,都针对020与消费性服务业的结合进行了尝试,这些尝试对于消费性服务业发展的推进作用是毋庸置疑的,但其中仍存在诸多问题,两者的融合仍难以达到有效的状态。针对以上问题,本文将产业层面与企业层面分析相结合,在采集大量数据并采取数学分析与计量学分析相结合的方法,全面探究了020模式推进消费性服务业发展的机制,提出020模式可促进消费性服务业的标准化建立、使得消费性服务业规模报酬递增得以实现,同时形成了消费性服务业企业的低成本与差异化竞争同时构建的局面。最后,根据目前我国互联网+背景下020模式基本特征,结合消费性服务业的发展需要,在机制研究的基础上,从行业标准化建立、加强020平台建设、创新服务机制等方面提出了消费性服务业与020模式的融合发展路径。
[Abstract]:Consumer service industry is an important part of the tertiary industry, which plays a vital role in the overall development of the service industry. In recent years, with the continuous extension of economic globalization, the proportion of service industry to the economic contribution is increasing. The linkage effect of consumer service industry to other industries is also increasingly prominent. The development of consumer services has attracted more and more attention from domestic and foreign government departments and researchers in various fields of economics, but compared with producer services, consumer services development is relatively slow, the momentum of development is insufficient. In addition, with the continuous improvement of the consumption level of residents, many traditional consumer service industry has not established a unified standard because the market is relatively chaotic; The region is very restrictive, so it is difficult to develop on a large scale. The operation mechanism does not adapt to the requirements of modern information and Internet in time; Because of the serious homogenization of products, the service it provides can no longer meet the increasing consumer demand. O2O online to online) has emerged. It provides a new idea for the development of consumer service industry in China. Both group purchase, tourism and community model are all aimed at the combination of 020 and consumer service industry. These attempts to promote the development of consumer services is no doubt, but there are still many problems, the integration of the two is still difficult to achieve an effective state. This paper combines the industrial level with the enterprise level, collects a large number of data and adopts the method of mathematical analysis and metrology analysis to explore the mechanism of 020 model to promote the development of consumer service industry. It is suggested that the 020 model can promote the establishment of the standardization of consumer service industry and realize the increase of scale reward of consumer service industry. At the same time, it forms the situation of low cost and differentiated competition of consumer service enterprises. Finally, according to the basic characteristics of 020 model under the background of Internet in our country. Combined with the development needs of consumer service industry, on the basis of mechanism research, from the industry standardization to strengthen the construction of 020 platform. Innovative service mechanism and other aspects of the consumer service industry and the 020 mode of integration development path.
【学位授予单位】：天津工业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F719

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