万锦帕劳度假型酒店项目战略性投资研究

发布时间：2018-02-11 01:18

本文关键词： 战略管理战略性投资 SWOT 度假型酒店　出处：《内蒙古大学》2017年硕士论文　论文类型：学位论文

【摘要】：当前煤炭企业纷纷实施战略转型,以适应国家经济转型发展的要求。内蒙古千昌投资管理有限责任公司需要为集团拓展新的业务领域进行探索和突破,在这个前提下,公司开始多元化投资,向未涉足过的酒店、餐饮、零售等行业拓展业务。"万锦帕劳酒店"项目就是在这一大背景下,进行的一次战略性投资。战略性投资是公司战略管理的一个重要组成部分,应该与公司战略目标相匹配,并为实现公司整体战略管理目标提供保障和支持。科学的战略性投资可以帮助公司有序的筹集和安排各种资源,有效的使用和利用相关资源,降低投资风险,实现目标。论文基于战略管理理论、风险管理理论、制度理论和经济学理论为逻辑起点,以具体的项目实施为切入点,在系统、深入分析项目投资涉及的影响因素进行分析研究。论文共六章:第一部分,介绍研究背景;第二部分,进行概念界定梳理战略管理相关理论;第三部分,通过PEST分析"万锦帕劳酒店项目"外部宏观环境,通过五力模型分析"万锦帕劳酒店项目"竞争环境,进行项目评估;通过SWOT分析内蒙古千昌投资管理有限责任公司内部资源和外部环境。第四部分,通过财务分析进一步说明投资的可行性;第五部分,通过分析"万锦帕劳酒店"经营战略和项目风险,进行战略实施分析;第六部分,总结和展望。本文是对国内企业跨行业跨国战略性投资的一次实地研究,也是对企业战略管理方法的实践运用,在为公司解决战略性投资难题的同时,也希望借助本文的分析思路和做法,为其他企业战略制定与调整工作提供参考,提高抗风险能力等。
[Abstract]:At present, coal enterprises are carrying out strategic transformation one after another to meet the requirements of the national economic transformation and development. Under this premise, the Inner Mongolia Qianchang Investment Management Co., Ltd. needs to explore and break through new business areas for the Group. The company began to diversify its investment into unexplored hotels, restaurants, retailing and other industries. This is the background of the "Wanjin Palau Hotel" project. Strategic investment is an important part of a company's strategic management and should be matched with the company's strategic objectives. Scientific strategic investment can help the company to raise and arrange all kinds of resources in an orderly manner, use and utilize related resources effectively, and reduce investment risk. The paper is based on strategic management theory, risk management theory, system theory and economics theory as the logical starting point, with the specific project implementation as the starting point, in the system, The thesis consists of six chapters: the first part introduces the research background; the second part, the concept definition and combing the related theories of strategic management; the third part, The external macro environment of "Wanjin Palau Hotel Project" is analyzed by PEST, and the competitive environment of "Wanjin Palau Hotel Project" is analyzed by five-force model to evaluate the project. Through SWOT analysis of Inner Mongolia Qianchang Investment Management Co., Ltd. Internal resources and external environment. 4th part, through financial analysis to further explain the feasibility of investment; 5th part, By analyzing the management strategy and project risk of "Wanjin Palau Hotel", the paper analyzes the strategic implementation; part 6th, summarizes and prospects. This paper is a field study of cross-industry transnational strategic investment of domestic enterprises. It is also the practical application of enterprise strategy management method. While solving the strategic investment problem for the company, it also hopes to provide reference for other enterprises to formulate and adjust their strategy with the help of the analysis ideas and practices of this paper. Improve the ability to resist risks, etc.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F719.2

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