通胀预期下餐饮企业盈利模式创新研究

发布时间：2018-02-13 14:38

本文关键词： 盈利模式盈利模式创新路径评价指标体系　出处：《云南财经大学》2013年硕士论文　论文类型：学位论文

【摘要】：盈利模式是关乎企业发展之根本，一直以来就是人们关注的焦点，尤其是在中国加入WTO之后，这种关注度达到前所未有的高度，实业界、学术界都纷纷对其展开大量研究。当前科技不断进步、生活节奏不断加快、外部环境不断改变，消费者需求与偏好也跟着不断发生变化，这就给企业经营带来了重大挑战，尤其是在餐饮行业，消费者口味的点滴变化，就可能带来一次餐饮企业盈利模式的更新，这种给餐饮企业带来的持续经营与发展的压力，使得企业盈利模式在经历一个稳定期后就又要面对一些改变。在这种外部环境变化所产生的冲击所带来的机遇与挑战下，餐饮企业要想牢牢抓住机遇，始终保持竞争优势，立于不败之地，就必须在自身盈利模式上下狠功夫，不断对其研究，更新、创新原本的盈利模式。目前，学术界在盈利模式上的研究不管是国内还是国外都偏重于概念、内涵与构成要素上的研究，对企业盈利模式如何创新、创新路径如何选择、创新结果如何评价等方面的研究是比较少的，这就很难在进行盈利模式创新时为企业经营管理者提供一种切实可行的指导理论与思路，这对于企业盈利模式的创新是大大不利的。因此，基于这种考虑，并结合我国餐饮企业的现状，本文以餐饮企业为研究对象尝试构建出其盈利模式与创新路径的分析框架和评价体系，以期能为餐饮行业企业在进行盈利模式创新时提供一种清晰可行的思路。经过大量对餐饮企业的调查取证，通过可操作性、独特性、赢利性、竞争性与可持续性五大原则，选择出其中各自指标，建立起了整个盈利模式创新选择路径的分析框架。并在此基础上，以全聚德餐饮企业为例，，提出了其创新的两种路径，通过层次分析法、专家评审法与模糊评价法对其做出有效性评价，最终证实其创新的有效性。由此，我们可知在通货膨胀预期下，餐饮企业进行盈利模式创新时坚持两条路径，即应以市场需求与营销手段为主的外部创新和以价值链与产业链创新为主的内部创新，两种创新路径同时进行，互为支撑，共同发展，实现盈利能力的实质提升。
[Abstract]:Profit model is the foundation of enterprise development, and has always been the focus of people's attention. Especially after China's entry into WTO, this kind of attention has reached an unprecedented high level. The academic circles have carried out a lot of research on it. With the development of science and technology, the quickening pace of life, the changing of external environment, and the changing of consumer demand and preference, this brings great challenge to the management of enterprises. Especially in the catering industry, the small changes in consumer tastes may bring about an update of the profit model of the catering enterprises, which will bring pressure to the continuous operation and development of the catering enterprises. After a steady period, the enterprise profit model has to face some changes. Under the opportunity and challenge brought by this kind of external environment change, the catering enterprise wants to grasp the opportunity firmly and keep the competitive advantage all the time. In an invincible position, we must make great efforts on our own profit model, and constantly study, renew and innovate the original profit model. At present, the academic research on profit model is focused on the concept, connotation and components, how to innovate the profit model and how to choose the innovation path, whether at home or abroad. There are few researches on how to evaluate the innovation results, so it is very difficult to provide a practical guiding theory and train of thought for the enterprise managers in the process of profit model innovation. This is a great disadvantage to the innovation of enterprise profit model. Therefore, based on this consideration, and combined with the current situation of catering enterprises in China, This paper attempts to construct an analytical framework and an evaluation system of its profit model and innovation path in order to provide a clear and feasible way for the catering industry to innovate its profit model. After a large number of investigations and evidence collection on catering enterprises, through the five principles of operability, uniqueness, profitability, competitiveness and sustainability, they selected their respective indicators. On the basis of this, taking Quanjude catering enterprise as an example, two ways of innovation are put forward, and the analytic hierarchy process (AHP) is adopted. The expert evaluation method and the fuzzy evaluation method make the effectiveness evaluation, and finally prove the effectiveness of its innovation. Therefore, we know that under the inflation expectation, the catering enterprises adhere to two ways when innovating the profit mode. That is, external innovation based on market demand and marketing means and internal innovation based on value chain and industrial chain innovation, the two innovation paths are carried out simultaneously, support each other, develop together, and realize the substantial enhancement of profitability.
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F275;F719

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