ABC公司核心竞争力识别和提升策略研究

发布时间：2018-02-21 06:30

本文关键词： 企业核心竞争力识别培育提升保障　出处：《兰州大学》2012年硕士论文　论文类型：学位论文

【摘要】：管理培训行业经过多年发展,在中国现已形成了一定的产业规模。伴随着市场竞争的加剧,管理培训的发展呈现新的趋势。管理培训公司要想在竞争的环境中寻求生存和发展,就需要与时俱进,适应市场的需求。提高我国管理培训行业的整体素质和竞争力,并形成一批竞争能力强的培训机构,对我国的经济发展有着极其深远的战略意义。任何一个企业要想生存与发展,都必须适应市场变化和运用自己的核心竞争能力。培育和提升核心竞争力,已成为企业的生存之本。基于ABC公司当前在业内和自身发展中面临的一些困境和挑战,本论文从核心竞争力的理论出发,通过资源论的识别方法,从企业核心竞争力的构成要素角度对ABC公司的核心竞争力进行了定性和定量的分析。ABC公司营销能力、市场竞争能力、人力资源能力等方面表现都不够理想,创新能力和学习能力方面稍强。整体核心竞争力偏弱,难以形成有力的竞争优势。识别企业核心竞争力的优势和劣势后,确定企业核心竞争力的培育和提升的短期和长期策略。ABC公司正处在创业期,企业的短期策略是通过集中资源培育企业的营销能力,市场竞争能力,人力资源竞争能力来培育和提升企业的核心竞争力。培育和提升企业的核心竞争力是一项长期的系统工程,需要企业的持续关注和坚持不懈的努力。从企业文化,战略管理,组织资源等方面来培育和提升企业核心竞争力是企业的长期策略。通过对ABC企业核心竞争力的识别,规划和培育部署后,本文在最后分别从人才的培养和团队建设、创新和学习以及制度的完善等三个方面介绍了企业核心竞争力的保证措施。本论文所涉及的研究范围,研究思路对从理论高度去分析和解决问题,制订企业战略及实现经营和创新等,有着很强的指导作用,希望这个研究能帮助ABC公司走出发展的瓶颈,发现和确立公司自身的核心竞争力,不断维护、管理和提升企业核心竞争力。
[Abstract]:After years of development, the management training industry has now formed a certain industrial scale in China. With the intensification of market competition, the development of management training presents a new trend. Management training companies want to seek survival and development in the competitive environment. We need to keep pace with the times, adapt to the needs of the market, improve the overall quality and competitiveness of our country's management training industry, and form a number of competitive training institutions. In order to survive and develop, any enterprise must adapt to the market changes and use its core competitive power, cultivate and enhance the core competitiveness, which is of great strategic significance to the economic development of our country. Has become the survival of enterprises. Based on the difficulties and challenges faced by ABC Company in the industry and its own development, this paper starts from the theory of core competitiveness and adopts the method of identifying resources theory. Qualitative and quantitative analysis of the core competence of ABC Company from the point of view of the constituent elements of the core competence of enterprises. The performance of the core competence of ABC Company is not satisfactory in aspects of marketing ability, market competition ability, human resource ability and so on. Innovation ability and learning ability are slightly stronger. The overall core competitiveness is weak, so it is difficult to form a strong competitive advantage. The short and long term strategy to determine the cultivation and promotion of the core competence of enterprises. ABC Company is in the start-up period. The short-term strategy of the enterprises is to cultivate the marketing ability and market competition ability of the enterprises through the concentration of resources. Human resources competition ability to cultivate and enhance the core competitiveness of enterprises. To cultivate and enhance the core competitiveness of enterprises is a long-term system engineering, requires the continuous attention of enterprises and unremitting efforts. From the corporate culture, strategic management, It is a long-term strategy for enterprises to cultivate and enhance their core competence in terms of organizational resources. After the identification, planning and cultivation of the core competence of ABC, this paper introduces the guarantee measures of the core competence of the enterprise from three aspects: talent training and team building, innovation and learning, and the perfection of the system. The research scope and train of thought involved in this paper have a strong guiding effect on analyzing and solving problems, formulating enterprise strategy and realizing management and innovation from a theoretical perspective. I hope this research can help ABC to get out of the bottleneck of development, to find and establish its own core competitiveness, to constantly maintain, manage and enhance the core competitiveness of enterprises.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F272;F719

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