H投资公司肇庆创意科技园项目商业计划书

发布时间：2018-02-23 23:16

本文关键词： 创意科技园项目市场分析财务分析商业计划　出处：《华南理工大学》2012年硕士论文　论文类型：学位论文

【摘要】：如今，中国己经成为世界举世瞩目的制造型产业大国，如何将“中国制造”发展成为“中国创造”成为当前我国转型期的重要命题。“创意产业”作为一种崇尚个人创造力，强调文化艺术对经济的渗透和贡献的新理念，成为推动二十一世纪经济发展新兴的思潮和经济实践。发展创意产业已成为当今世界经济发展的新潮流和众多国家、地区的战略选择。创意产业是社会和经济发展到高级阶段，科技和文化高度融合而产生的新形态，是全球产业发展的普遍趋势，是具有巨大经济和社会效益的朝阳产业。同时，经济全球化后，中国的城市转型诱发出不同的空间规划机制，创意科技园区的蓬勃发展，脱胎于过去的产业结构及发展模式，而转向以创新产业空间为主。本项目为H公司投资肇庆创意科技园，立足大旺高新区，以创意产业为基础，以商业地产为主题，承接来自佛山、中山的产业转移，开发办公室、商铺、公寓及工业厂房为主的物业，打造一体化服务业先导基地。该项目满足高新区产业发展需求，提升现代服务业水平，完善创新创业环境建设，培育高新技术和战略新兴产业，将成为高新区产业升级，转变经济增长方式重点示范，在大旺高新区引起广泛关注。因此在项目实施之前，，就要致力于项目的商业计划分析。鉴于此，本文在对该地区市场环境及周边地区的分析及实地考察的基础上，收集各种资料与数据，运用PEST分析法、五力模型和SWOT分析法等环境分析理论对项目所在的宏观环境、竞争环境及内部环境进行分析，继而利用财务报表分析、经济分析等方法，从项目的技术可行性、财务可行性、经济和社会可行性等方面进行了分析论证。在此基础上，本文提出了该项目的商业计划书。通过比较、分析、论证，文章最后得出了该项目切实可行的结论。本项目的开发不但可以取得一定的经济效益，而且还有较好的社会效益。
[Abstract]:Nowadays, China has become a world famous manufacturing industry country. How to develop "made in China" into "Chinese creation" has become an important proposition in the transition period of our country. "Creative industry" is regarded as a kind of advocating individual creativity. Emphasis on the new concept of culture and art's penetration and contribution to economy has become a new trend of thought and economic practice to promote economic development in 21th century. The development of creative industries has become a new trend of economic development in the world and a strategic choice for many countries and regions. Creative industries are a new form of social and economic development to the advanced stage, resulting from the high integration of science, technology and culture. It is a universal trend of global industrial development and a sunrise industry with great economic and social benefits. At the same time, after the economic globalization, the urban transformation in China has induced different spatial planning mechanisms and the vigorous development of creative science and technology parks. Born out of the past industrial structure and development model, and to innovative industrial space. This project is for H Company to invest in Zhaoqing Creative Science and Technology Park, based on Dawang Hi-tech Zone, based on creative industry, taking commercial real estate as the theme, undertaking industrial transfer from Foshan and Zhongshan, developing offices and shops, The project meets the needs of industrial development of high-tech zones, elevates the level of modern service industry, improves the construction of innovative and entrepreneurial environment, and cultivates new and high technology and strategic emerging industries. It will become a key demonstration of industrial upgrading and economic growth transformation in Dawang Hi-tech Zone. Therefore, before the implementation of the project, we should devote ourselves to the analysis of the business plan of the project. In view of this, based on the analysis and field investigation of the market environment and surrounding areas in this area, this paper collects all kinds of information and data, and applies the PEST analysis method. The environmental analysis theory, such as five-force model and SWOT analysis, analyzes the macro environment, competitive environment and internal environment of the project. Then, by using the methods of financial statement analysis and economic analysis, the paper analyzes the technical feasibility and financial feasibility of the project. On the basis of the analysis and demonstration of economic and social feasibility, this paper puts forward the business plan of the project. Through comparison, analysis and demonstration, the paper finally draws the feasible conclusion of the project. The development of this project can not only obtain certain economic benefits, but also have better social benefits.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719

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