耐特英丰外包业务发展战略研究

发布时间：2018-02-25 19:24

本文关键词： 企业战略 SWOT 外包耐特英丰　出处：《首都经济贸易大学》2013年硕士论文　论文类型：学位论文

【摘要】：耐特英丰信息技术有限公司是华讯网络系统有限公司为运营2007年底启动的一个新业务而成立的子公司。此新业务属于服务运营类的BPO(Business ProcessOutsourcing)技术外包，此业务的发包商是世界500强企业C公司。华讯网络作为C公司在中国的首家金牌合作伙伴，与其建立了多年的合作关系，使公司积累了先进的管理运营经验、良好的口碑以及专业的服务。耐特英丰外包业务从成立以来一直保持着高速增长，但由于外包业务自身因素及其发展速度过快，，使其遇到了业务增长不稳定、人员离职率偏大、内部资源不足等一系列的问题。2011年10月份的业务变动，更让耐特英丰业务损失了整个国际业务（50%的业务），损失的业务由印度公司承包。这不禁会让人产生疑问，此外包业务如何才能健康、顺利、快速地发展下去。本文以耐特英丰业务现存的问题为主线，运用波特的五力模型对其行业竞争环境进行分析；其次通过访谈的方式获得内部因素，利用内部因素评价矩阵（IFE）对内部资源进行分析：其中评分采用多种沟通工具与管理者和员工进行互动完成。最后通过SWOT矩阵汇总业务所具备的优势、劣势、机遇和挑战，并对SWOT做详细的匹配分析，最终得出对耐特英丰业务发展有实际价值的三个发展策略：分别是建立专职培训部门、整合优化内部资源和拓展新的外包业务。文章的最后章节对得出的战略措施进行进一步分析，为其实施提出可行性的建议和方案。通过对耐特英丰外包业务的研究分析，可以使公司解决业务发展中所遇到的问题，并尝试为公司制定出符合自身情况的业务战略，从而指明外包业务的发展方向，提高业务的竞争力；结合国内外包领域的特点，利用战略管理的各种分析工具对发展快速的外包业务进行战略研究在一定程度上丰富了企业战略管理理论的应用研究；另外本文的研究对类似服务外包业务的企业也有一定借鉴作用。
[Abstract]:Netcom information technology co., Ltd is a subsidiary of Huaxun network systems co., Ltd., established to operate a new business started in end of 2007. This new business belongs to BPO(Business process outsourcing technology outsourcing. The contractor of this business is company C, one of the top 500 companies in the world. As the first gold medal partner of company C in China, Huaxun Network has established a cooperative relationship with it for many years, which has made the company accumulate advanced management and operation experience. Good reputation and professional service. Since its establishment, the outsourced business of Netcom has been growing at a high speed. However, because of its own factors and the speed of its development, it has encountered unstable business growth and a large turnover rate. Lack of internal resources and a series of problems. In October 2011, the changes in the operations of Net Ying Fung made the entire international business lose 50% of its business, and the lost business was contracted out by Indian companies. This cannot help but raise questions. This outsourcing business how to be healthy, smooth, rapid development. In this paper, the existing problems of Knight English Fung business as the main line, using Porter's five-force model to analyze the competitive environment of its industry; secondly, through interviews to obtain internal factors, Internal factor evaluation matrix (IFE) is used to analyze internal resources, in which a variety of communication tools are used to interact with managers and employees. Finally, the strengths, weaknesses, opportunities and challenges of the business are summarized through the SWOT matrix. And do the detailed matching analysis to SWOT, and finally get three development strategies that have practical value to the development of Nettle English Feng's business: set up the full-time training department respectively, In the last chapter of this paper, the strategic measures are further analyzed, and the feasible suggestions and schemes are put forward for their implementation. Through the research and analysis of the outsourced business of Knight English Feng, we can make the company solve the problems encountered in the business development, and try to work out the business strategy suitable for its own situation, thus pointing out the development direction of the outsourcing business. Improving the competitiveness of business, combining the characteristics of domestic and foreign package field, using various analysis tools of strategic management to develop the rapid outsourcing business strategy research, to a certain extent, enrich the application of enterprise strategic management theory research; In addition, the study of this paper also has a certain reference to similar service outsourcing business enterprises.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F719

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