上海市闵行区社会旅馆后世博发展对策研究

发布时间：2018-02-26 07:21

本文关键词： 后世博社会旅馆对策研究　出处：《华东理工大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着上海世博会的落幕,上海提出了”建设世界著名旅游城市”的目标,旅游业日益成为现代服务业的重要组成部分,并在调整产业结构,促进转型发展,优化民生服务等方面发挥着举足轻重的作用。在旅游行业的分类中,住宿行业占据半壁江山,其在旅游总收入中占比达到了,随着“后世博”上海重塑发展空间,提升城市内涵的目标的进一步明确,全市的住宿行业面临着全新的发展要求。本课题以闵行近500家社会旅馆为例、通过全面分析社会旅馆发展历程、目前的硬件设施、人员结构与经营现状,并放在全市社会旅馆发展面临的优势与存在的问题中,概括了闵行区社会旅馆的特点：布局合理但同质化现象明显,缺少市场的多层次需求；增量迅速但总体品质徘徊于低端,存在量与质的不对称；经营积极但人力资源不足,无法胜任转型升级的竞争要求。后世博上海提出了“创新驱动、转型发展”的目标,在建设“宜居、绿色”闵行的具体任务中,为推进闵行旅游业的整体提升,闵行社会旅馆的发展,要从体制机制上大胆创新,政府要进一步通过科学管理,引导市场规范发展,同时大力培育社会中介组织,努力形成“政府、社会与市场”的职能框架。
[Abstract]:With the closing of the Shanghai World Expo, Shanghai has put forward the goal of "building a famous tourist city in the world." Tourism is increasingly becoming an important part of the modern service industry, and it is readjusting its industrial structure and promoting its transformation and development. In the classification of the tourism industry, the accommodation industry accounts for half of the total tourism income, and its share in the total tourism income has reached, with the "post World Expo" Shanghai reshaping the development space, The city's residential industry is facing new development requirements. Taking nearly 500 social hotels in Minhang as an example, this paper analyzes the development course, hardware facilities, personnel structure and management status of social hotels, and puts them in the advantages and problems of the development of social hotels in the whole city. The characteristics of social hotels in Minhang District are summarized as follows: reasonable layout but obvious homogenization, lack of multi-level market demand, rapid increment but low quality, asymmetry between quantity and quality, active management but insufficient human resources. Unable to meet the competitive requirements of transformation and upgrading. After the World Expo Shanghai put forward the goal of "innovation-driven, transformation and development". In the concrete task of constructing "livable and green" Minhang, in order to promote the overall promotion of Minhang tourism, Minhang social hotel development, To make bold innovations in the system and mechanism, the government should further guide the development of the market through scientific management, at the same time, vigorously cultivate social intermediary organizations and strive to form the functional framework of "government, society and market".
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719

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