南昌MG主题酒店发展战略研究

发布时间：2018-02-26 11:18

本文关键词： 主题酒店体验经济战略管理　出处：《南昌大学》2012年硕士论文　论文类型：学位论文

【摘要】：酒店竞争业的加剧,差异化发展的需要、体验经济时代的到来、酒店品位提升的需要以及文化产业发展的需要等因素促使中国的主题酒店应运而生。主题酒店被认为是酒店业最快的成长趋势,也是中国酒店业未来发展的趋势。各具特色的地域文化是中华文化的有机组成部分,体验各具特色的地域文化已经成为人们的一大需求。中国主题酒店的发展应该有非常广阔的前景,但在许多方面需要逐步改进、完善和提高,需要进行更加深入的理论研究和实践总结。本文以战略管理理论为指导,结合南昌MG主题酒店的案例分析,深入剖析了南昌主题酒店发展的现状和存在的问题,在对南昌MG主题酒店进行SWOT分析后对南昌MG主题酒店的发展战略进行了规划,提出了南昌MG主题酒店战略实施的保障措施。如何把握江西地域文化主题的灵魂,建立有市场竞争力、有生命力的主题酒店,通过系列主题的建设来提升投资价值,推动国内主题酒店的发展,从而产生企业的品牌叠加效应这些都将在对南昌MG主题酒店发展战略的研究中得到建议,同时这些对策和建议也期望为同行业提供借鉴。
[Abstract]:The intensification of hotel competition, the need of differentiated development, and the arrival of the era of experience economy, The need for hotel grade upgrading and the need for the development of the cultural industry prompted the emergence of Hotel Theme in China. Hotel Theme is considered to be the fastest growing trend in the hotel industry. It is also the trend of the future development of Chinese hotel industry. Regional culture with its own characteristics is an organic part of Chinese culture. The development of Hotel Theme in China should have a very broad prospect, but it needs to be gradually improved, perfected and enhanced in many aspects. Need to carry out more in-depth theoretical research and practical summary. Guided by the theory of strategic management and the case study of MG Hotel Theme in Nanchang, this paper analyzes the present situation and existing problems of Hotel Theme in Nanchang. Based on the SWOT analysis of the Hotel Theme in Nanchang MG, the development strategy of Hotel Theme in Nanchang MG was planned, and the guarantee measures for the implementation of Hotel Theme strategy in Nanchang MG were put forward. How to grasp the soul of the theme of Jiangxi regional culture, establish the Hotel Theme with market competitiveness and vitality, promote the investment value through the construction of a series of themes, and promote the development of Hotel Theme in China. So the brand superposition effect of the enterprise will be put forward in the study of the development strategy of Nanchang MG Hotel Theme, and these countermeasures and suggestions are also expected to provide reference for the same industry.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719

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