C餐饮公司发展战略研究

发布时间：2018-03-06 03:21

本文选题：餐饮公司　切入点：中餐企业　出处：《南京理工大学》2016年硕士论文　论文类型：学位论文

【摘要】：餐饮业作为我国第三产业的重要组成部分,是促进我国经济发展的重要支撑。特别是改革开放后,国外餐饮业大量涌入的环境下,我国餐饮业从经营模式、管理理念、服务质量、饮食文化等方面都发生了不同程度的变革。我国餐饮业至今,已经形成了投资主体多样化、经营业态多样化、经营模式连锁化和行业发展产业化的发展新阶段,行业的发展势头强劲。由于受到地方或民族的饮食习惯、文化等各方面的影响,中式餐饮业还难以实现大规模的跨区域、跨国经营。中式餐饮业在得到较快发展的同时也面临着巨大的挑战大问题。本论文以“C餐饮公司发展战略研究”为课题,具体探讨C餐饮公司未来发展方向和战略选择问题。本论文主要分为6个部分。第一部分为绪论,主要阐述选题的背景、目的及意义、研究的对象和主要问题、相关的文献综述及研究的结构和方法；第二部分主要阐述与发展、战略管理相关的理论和特点,包括发展与战略的概念及特点、战略管理理论的发展、发展战略管理体系三个方面；第三部分是关于C餐饮公司发展战略内外环境分析,主要包括四个方面,即先阐述C餐饮公司的基本情况,接着分别分析C餐饮公司发展的内外条件；第四部分详细阐述C餐饮公司发展战略的制定,包括C餐饮公司发展战略制定的原则和依据、C餐饮公司的经营战略、C餐饮公司产品开发战略这三个方面；第五部分着重阐述C餐饮公司发展战略的保障措施,主要是从几个方面提出建议,即要完善制度和创新组织、发挥公司人力资源的价值、提高C餐饮公司核心竞争力等。最后一部分则是对全文作简要的总结,并对C餐饮公司的发展提出希望。本论文以查阅书籍和相关文献资料为基础,以笔者对C餐饮公司的调查实践为依据,并以自己对C餐饮公司发展的独特见解而形成。力求为C餐饮公司未来的发展提供深刻、科学、合理的建议和指导,并为相关行业的企业提供借鉴。
[Abstract]:The food and beverage industry as an important part of China's third industry, is an important support to promote the economic development of our country. Especially after the reform and opening up, the influx of foreign food and beverage industry environment, China's catering industry from the business model, management concept, service quality and other aspects of food culture have different degrees of change. In the catering industry so far, has formed the investment diversification, business diversification, the development of the new business model of the industry chain and industry, industry growth momentum strong. Due to local or national eating habits, affecting all aspects of culture, Chinese food and beverage industry is also difficult to achieve cross regional, large-scale transnational management of Chinese food and beverage industry is also facing the challenge problem in huge rapid development at the same time. This thesis takes "C restaurant development strategy" as the subject, the discussion of C public catering The direction and strategic choice of our future development. This thesis is mainly divided into 6 parts. The first part is the introduction, mainly expounds the background, purpose and significance, research object and main problems, structure and methods of literature review and related research; the second part mainly elaborates the development and the strategic management theory and related features, including the concept and characteristics of development and strategy of the development of the theory of strategic management, three aspects of the development of strategic management system; the third part is about the analysis of the environment inside and outside development strategy C catering company, which mainly includes four aspects, namely, first describes the basic situation of C catering company, and then analyze the internal and external conditions of C catering company development the fourth part elaborated; development strategy C catering company, including the principles and basis for the formulation of the development strategy of C catering company, C catering company business strategy, C food company Product development strategy of the three aspects; the fifth part focuses on the safeguard measures of the development strategy of C catering company, the main recommendations from several aspects, namely to improve the system and organization innovation, exert the value of human resources, improve the core competitiveness of C catering company. The last part is a brief summary of the full text. And put forward the hope for the development of C catering company. In this paper, books and related literatures, the author of the C restaurant survey practice as the basis, and to their own unique views on C catering company development formed. Strive for the future development of the company to provide C food science, profound, advice and guidance reasonable, and provide reference for the related industries.

【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F719.3;F272

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