网络餐饮外卖商家治理模式优化研究

发布时间：2018-03-07 10:05

本文选题：网络餐饮　切入点：外卖商家　出处：《哈尔滨工业大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,消费者开始热衷于高质量且方便快捷的新型消费方式,于是餐饮行业在网络信息技术水平迅速提高的背景下有了进一步的发展,网络餐饮外卖行业应运而生。但由于网络餐饮外卖食品安全问题的影响逐渐扩大,网络餐饮外卖商家治理问题的重要性逐步突显。论文在文献分析的基础上,结合网络餐饮外卖商家治理模式优化的相关理论,从定性与定量相结合的角度对网络餐饮外卖商家治理模式进行了优化研究。本文首先运用理论分析与社会调研相结合的方法得出网络餐饮外卖商家治理模式存在的问题为政府治理体制优化进程缓慢、平台的治理行为实施不到位、消费者仅能事后治理和社会组织的参与度不够,而这些问题存在的原因为政府的重视程度不够、平台对问题商家存在包庇行为、消费者维权意识薄弱和行业准则尚未确定;其次,运用调查问卷法和统计分析法相结合的方式,对商家治理的满意度、商家治理的整体需求和具体需求以及每个治理主体的治理行为进行分析,发现与商家治理的满意度存在相关关系的治理需求中,商家信誉维度治理需求最为迫切,并分析得到了每个主体的优化策略,进而证明了治理模式优化的必要性。根据统计分析的结果,结合国内外该领域成功治理模式的成功经验、治理模式存在的问题和存在问题的原因,得到了治理模式优化的依据。在此基础上构建了网络餐饮外卖商家治理模式优化的目标,并以依法治理、可行性治理和具体问题具体分析为原则总结得到了网络餐饮外卖商家治理模式优化的实现路径。
[Abstract]:In recent years, consumers have become keen on high quality and convenient new consumption mode, so the catering industry has further developed under the background of rapid improvement of network information technology. The online catering takeaway industry emerged as the times require. However, due to the increasing influence of the food safety problem, the importance of the online food takeout business governance is gradually highlighted. The paper is based on the literature analysis. Combined with the relevant theory of the optimization of the online catering takeaway business governance model, From the perspective of qualitative and quantitative analysis, this paper optimizes the governance mode of online catering takeout merchants. Firstly, this paper uses the method of combining theoretical analysis and social investigation to draw the conclusion that the governance mode of online catering take-out merchants exists. The problem for the government governance system optimization process is slow, The implementation of the platform's governance behavior is not in place, consumers can only manage afterwards and the participation of social organizations is not enough, and these problems exist because the government does not pay enough attention to them, and the platform has sheltered behavior to the problem merchants. Consumer awareness of rights protection and industry guidelines have not yet been determined; secondly, the use of questionnaire and statistical analysis of the way of combining, the business governance satisfaction, The overall and specific needs of business governance and the governance behavior of each governance body are analyzed. It is found that the business reputation dimension governance needs are the most urgent among the governance needs which are related to the degree of business governance satisfaction. The optimization strategy of each agent is analyzed, and the necessity of optimization of governance mode is proved. According to the results of statistical analysis, the successful experience of successful governance model in this field at home and abroad is combined. The existing problems and the reasons of the problems in the governance mode have been obtained the basis for the optimization of the governance mode. On this basis, the goal of optimizing the governance mode of the online catering takeout business has been constructed, and the aim of the optimization of the governance mode of the online catering takeout business has been established, Feasibility governance and concrete analysis of specific problems are summarized for the principle of the implementation of the optimization of online catering takeout business governance mode.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F719.3

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