广西7天连锁酒店发展战略研究

发布时间：2018-03-09 16:15

本文选题：7天连锁酒店　切入点：经济型酒店　出处：《广西大学》2012年硕士论文　论文类型：学位论文

【摘要】：近几年来,经济型酒店在中国的出现和迅猛发展引起广泛关注。经济型酒店以其有别于高档酒店的市场定位,实惠的价格,满意的服务获得了市场的认可。与此同时,中国经济型酒店在发展过程中,也存在一些迫切需要解决的问题。本文以7天连锁酒店为研究对象,围绕广西7天连锁酒店发展战略及其实施措施等问题进行研究。研究表明,在一线城市,市场已趋于饱和的状态,竞争白热化。企业面临红海竞争,业务发展的空间受到了限制。在未来,二三线城市甚至县及县级以下地区,承担着7天连锁酒店未来可持续发展的重任。广西发展潜力巨大,7天连锁酒店在广西的发展是全国战略布局的重要一环。因此,要解决广西市场发展的问题,制定发展战略非常重要。为了探索广西7天连锁酒店发展战略和实施策略,本文以相关理论为基础,运用PEST分析、波特五力模型、SWOT分析工具展开研究,并深入分析了广西市场的特点,发展状况,从7天连锁酒店在广西的实际情况出发,进行全面的研究分析,提出了品牌化、信息化、连锁化三大发展战略,并提出支撑这三大发展战略的四大战略措施：扩大宣传,提高品牌竞争力；强化人才培养,储备人力资源；加速步点,抢占市场；加强与外界的交流,增强创新能力。这些战略和措施具有较强的针对性和可操作性,有利于广西7天连锁酒店在未来一段时间清晰明确自己的经营发展思路,取得更好的发展。也为其它经济型酒店面对如何因地制宜,利用好自身的优势,做大做强的问题提供一些可借鉴的经验。
[Abstract]:In recent years, the emergence and rapid development of economy hotels in China has attracted wide attention. Economy hotels have been recognized by the market for their market positioning, affordable price and satisfactory service. There are also some urgent problems in the development of economy hotels in China. In this paper, 7-day hotel chain is taken as the research object, and the development strategy and implementation measures of Guangxi 7-day chain hotel are studied. The research shows that the market has become saturated in first-tier cities. Competition is intensified. Enterprises are facing competition in the Red Sea, and the space for business development is limited. In the future, the second and third tier cities will even be in areas below the county and county levels. The development of 7-day chain hotels in Guangxi is an important part of the strategic layout of the whole country. Therefore, the problem of Guangxi market development should be solved. It is very important to formulate development strategy. In order to explore the development strategy and implementation strategy of Guangxi 7-day chain hotel, this paper, based on relevant theories, applies PEST analysis and Porter's five-force model to carry out the research with SWOT analysis tools. It also deeply analyzes the characteristics and development of Guangxi market, starting from the actual situation of 7-day chain hotel in Guangxi, carries on comprehensive research and analysis, and puts forward three development strategies of brand, information and chain. It also puts forward four strategic measures to support these three development strategies: expanding propaganda, improving brand competitiveness, strengthening talent training, reserving human resources, speeding up steps to seize the market, and strengthening exchanges with the outside world. These strategies and measures have strong pertinence and maneuverability, which will be helpful for Guangxi's 7-day chain hotels to clearly define their own management and development thinking in the coming period. It also provides some experience for other economical hotels to deal with the problems of how to adapt to local conditions, make good use of their own advantages, and become bigger and stronger.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719

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