湖南文化创意产业竞争力研究

发布时间：2018-03-16 09:51

本文选题：文化创意产业　切入点：产业竞争力　出处：《湘潭大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着知识经济和信息技术的不断发展，文化创意产业正在以前所未有的速度迅速崛起，并成为国家和城市的新经济增长点，对社会经济发展的作用日益显著。文化创意产业是朝阳产业，符合两型社会的建设要求。在湖南省大力倡导发展和培育战略性新兴产业和建设“文明强省”的发展背景下，研究文化创意产业链条和培育文化创意产业核心竞争力，有利于湖南省社会经济的发展。目前国内外学者对文化创意产业的研究多是从宏观角度出发的政策性研究，定量实证研究很少。为了对湖南文化创意产业进行深入的研究，从竞争力模型入手，通过政府政策的有效扶持，挖掘湖南文化创意产业价值增值点，体现了重大的理论和现实意义。本文首先通过梳理国内外文化创意产业发展的相关研究，，结合文化创意产业的基本特征，综合运用产业竞争力的相关理论，探讨了产业竞争力要素对文化创意产业发展的关联指标，进而建立了文化创意产业的评价体系，奠定了竞争力分析的理论基础。接着，分别从定性和定量的角度对湖南省文化创意产业发展现状进行了分析和阐述，为文章后续的实证研究提供了实践支持。然后，将湖南省实际情况与文化创意产业理论结合，构建具有现实意义的指标体系，并运用主成分分析法对湖南省文化创意产业的发展情况进行了综合的评价与分析。再次，在综合运用文化创意产业竞争力评价体系的基础上，选取国内部分省市的相关数据，利用聚类分析法对各省市的文化创意产业发展状况进行了比较分析，并采用数据包络分析法（DEA）对各省市文化创意产业之间的产出效率进行了深度的研究。最后，综合上述分析，从宏观到微观研究提升湖南文化创意产业竞争力的相关对策。研究表明近几年来湖南省的文化创意产业呈现快速增长趋势，其竞争力水平逐年上升且后期发展态势迅猛，预期将给湖南的整体发展带来巨大的经济效益和社会效益。但与国内部分发达城市相比，湖南的文化创意产业发展还存在一定的问题。目前湖南省产业功能布局不合理，产业配套体系不完整以及产业协作发展格局混乱，这些都严重阻碍了湖南产业经济的发展以及湖南文化创意产业竞争力效率水平。因此，我们必须制定一些可行的对策来促进湖南省文化创意产业的健康发展。
[Abstract]:With the continuous development of knowledge economy and information technology, the cultural and creative industries are rising rapidly at an unprecedented speed, and become the new economic growth point of countries and cities. Cultural and creative industries are sunrise industries that meet the requirements of the construction of a two-oriented society. Under the background of vigorously advocating the development and cultivation of strategic emerging industries and building a "strong civilized province" in Hunan Province, Studying the chain of cultural and creative industries and cultivating the core competitiveness of cultural and creative industries are conducive to the social and economic development of Hunan Province. At present, the researches on cultural and creative industries by domestic and foreign scholars are mostly policy-oriented studies from a macro perspective. In order to study Hunan's cultural and creative industry deeply, starting from the competitiveness model, through the effective support of government policy, we excavate the value added point of Hunan's cultural and creative industry. It embodies great theoretical and practical significance. First of all, by combing the relevant research on the development of cultural and creative industries at home and abroad, combining with the basic characteristics of cultural creative industries, this paper synthetically applies the relevant theories of industrial competitiveness. This paper discusses the related index of the factors of industrial competitiveness to the development of cultural creative industry, and then establishes the evaluation system of cultural and creative industry, which lays the theoretical foundation of competitiveness analysis. This paper analyzes and expounds the current situation of cultural and creative industry in Hunan Province from the qualitative and quantitative perspectives, which provides practical support for the subsequent empirical research. Then, the paper combines the actual situation of Hunan Province with the theory of cultural and creative industry. This paper constructs a realistic index system, and makes a comprehensive evaluation and analysis of the development of cultural and creative industries in Hunan Province by principal component analysis. Thirdly, on the basis of the comprehensive application of the evaluation system of the competitiveness of cultural and creative industries, Selecting the relevant data of some domestic provinces and cities, using cluster analysis method to compare and analyze the development situation of cultural and creative industries in each province and city. Data envelopment analysis (DEAA) is used to study the output efficiency of cultural and creative industries in various provinces and cities. Finally, by synthesizing the above analysis, the relevant countermeasures to enhance the competitiveness of Hunan cultural creative industries are studied from macro to micro. The research shows that the cultural and creative industries in Hunan Province have shown a rapid growth trend in recent years, and the level of competitiveness has been rising year by year and the development trend of the latter period is swift and violent. It is expected to bring great economic and social benefits to the overall development of Hunan. However, compared with some developed cities in China, there are still some problems in the development of Hunan's cultural and creative industries. The incomplete supporting system of the industry and the confusion of the development pattern of industrial cooperation have seriously hindered the development of Hunan's industrial economy and the competitive efficiency level of Hunan's cultural and creative industries. We must formulate some feasible countermeasures to promote the healthy development of Hunan's cultural and creative industries.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719;G127

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