威斯汀的揽客绝招

发布时间：2018-03-18 08:37

本文选题：威斯汀　切入点：柏兰　出处：《财会月刊》2013年30期 　论文类型：期刊论文

【摘要】：正美国洛杉矶奋腾商业街的餐饮业竞争很激烈,很多餐厅关门大吉。奇怪的是,近来一家名叫"柏兰朵"的餐厅迅速蹿红,生意异常火爆。餐厅老板威斯汀确实有揽客绝招,而这不过是一个既简单又奇怪的规定。在奋腾商业街里出没的几乎都是白领一族,他们到餐厅就餐时习惯低头把玩手机,根本不知碗里的饭菜是何味道。对这类"低头族"来说,他们在哪吃饭都一样,只要能吃饱就行,不挑剔就是他们最大的特点。可对餐厅来说,顾客不挑食正是留不住回头客的根本原因——他们对餐厅的饭菜没有什么印象。威斯汀再三思索,想出了一个办法。他在餐厅做出如下规定:客人只要在用餐前主动将手机交给餐厅保管,专心吃饭,那么餐厅将给予九五折的优惠。
[Abstract]:The restaurant industry in the Fenton Mall of Los Angeles in the United States is very competitive, and many restaurants have closed down. Oddly enough, recently a restaurant called "Burllando" has become very popular and business is very hot. Westin, the owner of the restaurant, does have a great strategy for attracting customers. And this is just a simple and strange rule. Almost all the white-collar people who haunt the Teng Teng shopping street are used to playing with their mobile phones when they go to the restaurant. I don't know what the food in the bowl tastes like. For this kind of "Phubber," they eat the same food everywhere. As long as they can eat enough, not being picky is their biggest characteristic. But for the restaurant, The root reason why customers can't stay back is that customers are not picky-they don't remember the food in the restaurant. Westin thinks twice. He made the following rule in the restaurant: as long as guests take the initiative to hand over their mobile phones to the restaurant before eating and concentrate on eating, then the restaurant will give a discount of 15%.
【分类号】：F719

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