福建省面向企业的这会私营培训机构发展战略研究

发布时间：2018-03-30 13:12

本文选题：社会私营培训机构　切入点：发展战略　出处：《福建农林大学》2012年硕士论文

【摘要】：企业培训作为教育培训市场中的新兴产业是在当今社会企业之间竞争加剧的背景下产生的，欧美发达国家的企业培训市场业已成熟。自国家大力推动海西经济发展以来福建省经济迅速发展，各类型企业不断增多，，民营经济也更加发达。但与本省企业迅速扩张与发展不对称的是，企业培训市场的发展却迟迟未能跟进。在残酷的市场竞争环境下，福建省面向企业的社会私营培训机构如何审时度势制定有效的发展战略以应对本地区的企业培训需求，成为摆在社会私营培训机构面前的重要任务。本文从两个角度即企业培训对象与企业培训机构出发，通过理论分析与企业访谈并结合相关统计数据，对社会私营培训机构的内外部环境进行深入分析，在研究中首先利用PEST方法与波特的五力分析模型对影响福建省社会私营培训机构的宏观环境和中观环境两个角度进行了分析，接下来用SWOT分析方法对福建省社会私营培训机构的内部微观环境做出详细分析，揭示了福建省社会私营培训机构发展的优势和劣势，以及外部的机会和威胁。进而以此为基础得出相应的四种战略选择及实现战略目标的具体策略。
[Abstract]:Enterprise training, as a new industry in the education and training market, comes into being under the background of intensified competition among enterprises in today's society, and the enterprise training market in developed countries in Europe and America has matured.Since the state vigorously promoted the development of Hercynian economy, the economy of Fujian Province has developed rapidly, various types of enterprises have been increasing, and the private economy has also become more developed.However, with the rapid expansion and development asymmetry, the development of enterprise training market has not been followed.Under the cruel market competition environment, it has become an important task for the social private training institutions in Fujian Province to consider the situation and formulate an effective development strategy to meet the training needs of enterprises in the region.In this paper, from two angles, that is, enterprise training object and enterprise training institution, through theoretical analysis and enterprise interview and combined with relevant statistical data, this paper makes a deep analysis of the internal and external environment of social private training institutions.In the study, PEST method and Porter's five-force analysis model are used to analyze the macro-environment and meso-environment that affect the social private training institutions in Fujian Province.Then we use the SWOT analysis method to make a detailed analysis of the internal micro-environment of the social private training institutions in Fujian Province, and reveal the strengths and weaknesses of the development of the social private training institutions in Fujian Province, as well as the external opportunities and threats.On the basis of this, four strategic choices and specific strategies to achieve the strategic objectives are obtained.
【学位授予单位】：福建农林大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719

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