JY留学中介公司发展战略研究

发布时间：2018-04-22 21:09

本文选题：留学中介 + 战略选择　；参考：《云南大学》2012年硕士论文

【摘要】：自费出国留学中介机构自其产生之日起,就在我国自费留学事业的发展中起到了相当重要的作用。随着留学中介行业的发展,留学中介公司的发展也不断完善,然后由于各种原因,自费出国留学中介机构仍然存在不少问题,战略缺失就是很多留学中介公司面临的问题之一。在新的形势下,留学中介公司要想获得持续发展,不断提升核心竞争力,就要根据公司实际和外部环境,制定适合公司发展的战略目标。本文运用战略管理相关理论知识与工具,在介绍留学中介理论知识的基础上,以云南JY公司为例,分析了JY公司目前的现状和存在问题。通过公司外部环境和内部环境的分析,对JY公司的战略进行了选择和定位,制定了公司远景目标和五年发展目标,并提出了实施新的战略目标的策略和保障措施,旨在为云南JY公司的战略制定和可持续发展提供指导与帮助,为同类型留学中介公司的战略制定提供参考。
[Abstract]:The agency of studying abroad at one's own expense has played a very important role in the development of study abroad at its own expense since it came into being. With the development of the study abroad intermediary industry, the development of the study abroad intermediary company also unceasingly consummates, then because of each kind of reason, there are still many problems in the agency organization of studying abroad at own expense, the lack of strategy is one of the problems that many study abroad intermediary companies face. Under the new situation, in order to obtain the sustainable development and enhance the core competitiveness, it is necessary to formulate the strategic target suitable for the development of the company according to the company's actual and external environment. Based on the theoretical knowledge and tools of strategic management, and taking Yunnan JY Company as an example, this paper analyzes the present situation and existing problems of JY Company. Through the analysis of the external and internal environment of JY Company, the strategy of JY Company is selected and positioned, the long-term goal and five-year development goal of JY Company are formulated, and the strategy and safeguard measures of implementing the new strategic goal are put forward. The aim is to provide guidance and help for the strategy formulation and sustainable development of Yunnan JY Company, and to provide reference for the strategy formulation of the same type of overseas study intermediary companies.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719

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