青岛市主题酒店主题文化选择研究

发布时间：2018-04-26 06:15

本文选题：主题酒店 + 主题文化　；参考：《中国海洋大学》2013年硕士论文

【摘要】：伴随着旅游业的快速发展，酒店业已成为我国国民经济的重要产业之一，酒店数量持续增长，，行业市场日渐成熟，行业竞争日益激烈，“国际竞争国内化、国内市场国际化”的格局逐渐形成。截至2011年，我国本土星级酒店达到4388家，国际星级酒店226家。然而，我国许多本土酒店提供的产品与服务普遍差别不大，同质化现象严重，在经历了最初的产品价格战后，酒店之间的竞争开始转向产品质量和酒店文化的竞争阶段。在这种发展背景下，以主题文化为核心和灵魂，走特色经营道路的主题酒店满足了人们对于酒店个性化、差异化、体验化产品和服务的新需求，成为我国酒店业发展的新趋势之一。青岛市拥有丰富的自然资源和深厚的历史文脉，经济发展水平高，旅游腹地广阔，具有主题酒店发展的天然基础。同时，青岛市也是我国的优秀旅游城市，旅游业发达，酒店业发展迅速，市场潜力巨大，具有主题酒店发展的后天条件。目前，青岛市主题酒店发展尚处于摸索阶段，主题酒店主题文化特色不鲜明、类型单调、挖掘不深、与酒店融合度差、展示方式单一等方面问题突出，阻碍了主题酒店的持续健康发展。根本原因在于酒店设计建造初期，对主题文化的选择缺乏市场需求、区域文化特色、城市形象等方面的综合考量。本文以主题文化选择为研究内容，结合青岛市的实际情况，对主题酒店主题文化选择的要素进行了综合分析，并提出了发展的建议和措施，旨在提升酒店主题文化选择的科学性和合理性。本文首先阐述了国内外主题酒店相关理论的研究进展，分析了其发展现状和动态，明确了文章的研究方向。在剖析主题文化、主题酒店等相关概念与理论的基础上，通过实地走访和分析，掌握了青岛主题酒店的发展情况、主题文化选择现状与存在的问题。然后，通过对相关文献资料的分析总结，运用头脑风暴法，一是概括出青岛市7个文化大类、20个文化亚类；二是获取主题酒店主题文化选择指标；运用调查问卷的方式，邀请专家进行打分确定指标的权重，以及青岛特色文化的分值和排序，获取适合青岛主题酒店选作主题文化的文化类型。最后，提出青岛市主题酒店主题文化选择的原则，包括突出文化特色、中外文化结合、融合多文化等4项原则。提出整合海洋文化，开发海洋文化主题酒店；依靠啤酒文化载体，开发啤酒文化主题酒店；依托奥运文化，开发帆船文化主题酒店；立足温泉资源，开发温泉文化主题酒店；结合多种民俗元素，开发民俗文化主题酒店；融合多样文化，开发名山文化主题酒店；提出主题文化选择的保障措施，包括关注政府政策偏向、增强酒店体验性、加强员工培训、与酒店企业文化相契合四个方面。
[Abstract]:Along with the rapid development of tourism industry , hotel industry has become one of the important industries of our national economy , the number of hotels continues to grow , the industry market is increasingly mature , the industry competition is increasingly fierce , " international competition is domestic , domestic market internationalization " has gradually formed . As of 2011 , China ' s domestic star hotel has reached 4388 , international star hotel 226 home . However , in this development background , hotel competition begins to turn to product quality and hotel culture competition stage . In this development background , the hotel is one of the new trends of hotel industry development .

Qingdao city has abundant natural resources and profound historical context , high economic development level , broad tourism hinterland , and has the natural foundation of the development of the theme hotel . At the same time , Qingdao city is also the excellent tourist city of our country , the tourism industry is developed rapidly , the market potential is huge , has the theme hotel development the back - day condition . At present , Qingdao theme hotel development is still in the fumble stage , the theme hotel theme culture characteristic is not clear , the regional culture characteristic , the city image and so on the comprehensive analysis , and put forward the development suggestion and measures , aiming at improving the scientific nature and rationality of the choice of the theme culture of the hotel .

Based on the analysis of relevant concepts and theories , such as theme culture , theme hotel , etc . , the development situation of the theme hotel in Qingdao is analyzed , the present situation and problems of theme culture are selected .
secondly , acquiring the theme culture selection index of the theme hotel ;
In the end , the principles of selecting the theme culture of Qingdao theme hotel are put forward , including the outstanding cultural characteristics , the combination of Chinese and foreign cultures and the integration of multi - culture and so on .
Developing beer culture theme hotel by means of beer culture carrier ;
Relying on the Olympic culture , develop the boat culture theme hotel ;
Base on hot spring resources , develop hot spring culture theme hotel ;
Combining a variety of folk custom elements , develop the folk culture theme hotel ;
Integration of diverse cultures and the development of famous cultural theme hotels ;
Put forward the safeguard measures of the choice of the theme culture , including paying attention to the government policy deviation , enhancing the property inspection of the hotel , strengthening the staff training , and meeting the four aspects of the hotel enterprise culture .

【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F719;F270

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