洛阳LY四星级酒店项目的经济效益评价研究

发布时间：2018-04-27 00:39

本文选题：高星级酒店 + 风险评价　；参考：《重庆大学》2013年硕士论文

【摘要】：洛阳LY四星级酒店项目，是洛阳酒家集团拟投资建设的一个重要项目。该项目的建成，将为集团加快扩张步伐，完善产业布局，提升集团的经济效益与整体形象发挥重要作用。本文针对项目具体情况，首先分析了LY酒店项目的机遇和前景，洛阳作为中国旅游名城，丰富的旅游资源，吸引了国内外大量游客，充足的客源和独特区位优势为LY酒店项目提供了良好的投资机遇。国家“十二五”规划将旅游业定位为战略性支柱产业，因此作为旅游业重要配套服务的酒店行业发展前景广阔。笔者在调查洛阳市现有高星级酒店项目的运行情况的基础上，运用投资项目可行性评价的步骤和方法，从项目投资人背景、宏观环境、区域环境、SWOT、投资项目所存在的风险等方面展开分析。在对项目经营数据认真测算的基础上，通过平均保本营业额、投资回收期、净现值和内涵报酬率这些关键财务指标的计算，并结合敏感性分析的方法，讨论项目实施过程中可能面临的风险，对项目的建设和运营过程中所存在的问题提出了相关建议。本篇论文的研究价值不仅仅在于对LY项目本身进行可行性分析，，帮助洛阳酒家集团对项目风险进行科学判断，而且也为相关区域、行业和投资环境下的项目分析提供一些借鉴。 LY四星级酒店项目经过20年的经营，净现值可达23665.74万元、年营业额达到3295.56万元即可实现保本，内涵报酬率为23.99%，远高于投资方所要求的最低投资回报率8%,。从投资回收期来看，仅需6.82年，就可以收回全部投资。项目抗风险能力比较强，而且预期收益也很可观，对于“洛阳酒家集团”来说本项目具有很好的投资价值。
[Abstract]:The project of the Luoyang LY four star hotel is an important project for the construction of the Luoyang restaurant group. The completion of the project will play an important role in accelerating the expansion of the group, improving the industrial layout, and promoting the economic benefits and the overall image of the group.
In view of the specific situation of the project, this paper first analyzes the opportunities and prospects of the LY hotel project. As a famous tourist city in China, Luoyang has rich tourist resources and attracted a large number of tourists at home and abroad. The abundant tourist source and unique location advantage provide a good investment opportunity for the LY hotel project. The national "12th Five-Year" plan will be the tourist industry as a war. As an important supporting service for the tourism industry, the hotel industry has a broad development prospect. On the basis of investigating the operation of the existing high star hotel projects in Luoyang, the author uses the steps and methods of investment project feasibility evaluation, from the background of the project investor, the macro environment, the regional environment, the SWOT, the investment projects. On the basis of the serious calculation of the project management data, the calculation of the key financial indexes such as the average turnover turnover, the investment recovery period, the net present value and the connotation reward rate are calculated, and the possible risks in the project implementation are discussed with the method of sensitivity analysis, and the construction and operation of the project are also discussed. The research value of this paper is not only to analyze the feasibility of LY project itself, to help Luoyang restaurant group to make scientific judgment on project risk, but also to provide some reference for the analysis of the project in the related areas, industry and investment environment.
After 20 years of operation, the net present value of the LY four star hotel project is up to 236 million 657 thousand and 400 yuan, and the annual turnover reaches 32 million 955 thousand and 600 yuan can be guaranteed. The connotation reward rate is 23.99%, which is far higher than the lowest return rate of investment required by the investor. From the period of investment recovery, it takes only 6.82 years to recover all the investment. The comparison of the anti risk ability of the project is compared. Strong, and the expected revenue is also considerable, for the "Luoyang restaurant group", this project has a very good investment value.

【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F719;F275

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