国际饭店行业等级评定制度:现状、趋势与启示

发布时间：2018-04-27 08:47

  本文选题：饭店等级评定 + 制度现状　； 参考：《热带地理》2013年01期

【摘要】：饭店行业等级评定制度随着旅游业发展而逐步建立并得到完善,其中机构设置、参与性质、实施范围及法律归属性一直是其基本内容。国际饭店等级评定制度范围广泛,形式多样,评定标准具有相似性和差异性,制度安排基本合理。但价值取向的局限性导致评定机构性质由官方机构向非官方机构或者官方和非官方联合机构演变;饭店业态的多样性、评定范围的局限性导致评定形式由定级向评级与评质相分离演变;新元素的纳入导致评定内容逐渐由产品导向型向顾客导向型转化;等级评定与品牌运用逐步发挥协同作用。国际上也出现建立世界统一的饭店等级评定标准等具有争议性的发展方向。未来我国饭店等级评定制度的创新和变革可从评定主体结构转化、评定制度规范化运行和评定内容与国际接轨等方面考量。
[Abstract]:With the development of tourism industry, the rating system of hotel industry has been gradually established and perfected. Among them, the establishment of institutions, the nature of participation, the scope of implementation and the attributes of legal attribution have been the basic contents of the system. The international hotel rating system has a wide range and various forms, the evaluation standards are similar and different, and the system arrangement is basically reasonable. However, the limitation of value orientation leads to the evolution of the nature of the evaluation institution from the official organization to the unofficial organization or the official and unofficial joint organization. The limitation of the evaluation scope leads to the evolution of evaluation form from grading to rating and evaluation; the inclusion of new elements leads to the gradual transformation of evaluation content from product-oriented to customer-oriented; grading and brand use gradually play a synergistic role. There are also controversial development directions in the world, such as the establishment of a unified hotel rating standard. In the future, the innovation and reform of the hotel rating system in China can be considered from the aspects of the transformation of the evaluation subject structure, the standardized operation of the evaluation system and the conformity of the evaluation contents with the international standards.
【作者单位】： 湖南师范大学旅游学院;中国旅游研究院;
【基金】：国家旅游局委托项目《中国旅游饭店星级评定制度创新研究》 湖南省社科项目(11YBA212) 国家留学基金委青年骨干教师出国研修项目2011[3022]号 湖南师范大学2012哲学社会科学青年学术骨干培养计划项目
【分类号】：F719
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本文编号：1810048