银座泉城大酒店经营战略研究

发布时间：2018-05-02 00:19

本文选题：银座泉城大酒店 + 经营战略　；参考：《山东师范大学》2012年硕士论文

【摘要】：银座泉城大酒店是一家位于济南市核心地段的国有四星级酒店，经过多年的快速发展后也暴露出自身存在的一些问题。面对当前日益激烈的市场竞争和复杂的市场环境，亟需明确未来的发展方向和经营战略。本文首先对国外主要战略管理理论进行了概述，回顾了战略管理理论从最初诞生到现在的主要学派，总结了国内战略管理理论的发展和现状。接下来分别从政治、经济、技术、行业四个方面对银座泉城大酒店的外部环境进行了分析，从组织结构、经营情况、市场构成等七个方面对酒店的内部环境进行了审视。在此基础上利用SWOT分析法对银座泉城大酒店所面临的机会和威胁、自身所具有的优势和劣势进行组合分析，做出战略选择、制定出酒店的经营战略。确立了以差异化战略为主，，以成本领先战略为辅的经营战略，然后通过采取公司治理、组织结构调整、加强人力资源管理及强化企业文化建设等措施保障经营战略的执行。
[Abstract]:Ginza Quancheng Hotel is a state-owned four star hotel located in the heart of Jinan. After years of rapid development, it also exposes some problems. Facing the increasingly fierce market competition and complex market environment, it is urgent to define the future development direction and management strategy. This paper first summarizes the main theories of strategic management abroad, reviews the main schools of strategic management theory from the beginning to the present, and summarizes the development and present situation of the theory of strategic management in China. Then it analyzes the external environment of Ginza Quancheng Hotel from four aspects of politics, economy, technology and industry, and examines the internal environment of the hotel from seven aspects, such as organizational structure, management situation and market composition. On the basis of this, the paper uses SWOT analysis method to analyze the opportunities and threats of Ginza Quancheng Hotel, its own advantages and disadvantages, makes strategic choice, and formulates the management strategy of the hotel. The paper establishes the management strategy which is based on differentiation strategy and supplemented by cost leading strategy, and then ensures the implementation of management strategy by adopting corporate governance, organizational structure adjustment, strengthening human resource management and strengthening the construction of enterprise culture.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719

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