基于MLS的规范的房地产经纪服务业研究

发布时间：2018-05-04 19:35

本文选题：房地产经纪服务业 + 房地产经纪人　；参考：《华中科技大学》2012年硕士论文

【摘要】：近年来，，作为房地产行业产业链中不可或缺的一个重要环节——房地产经纪服务业迅速发展。然而发展过快的同时，行业中也暴露出很多问题，服务操作的不规范、信息共享平台的缺乏、经纪人因恶性竞争而出现的各种败德行为、监督惩罚机制的缺乏等，极其严重损害了消费者的利益。所以，如何对房地产经纪服务市场进行规范和整合是个亟待解决的问题，对促进房地产整个行业的发展也具有极其重要的价值。本文在分析了我国房地产经纪服务业的发展现状和出现的问题之后，通过建立博弈模型，分析了现行模式下房地产经纪服务业经纪人在执业过程中发生败德行为的原因。同时在阅读了文献资料和研究了欧美发达国家MLS行业准则的基础上，本文也对MLS模式下经纪人的败德行为和委托人的监督行为进行了探讨，分析得出MLS模式在佣金、监管机制、惩罚措施和执行力度、经纪人职业道德素质的培养等方面，都比现行模式存在很多优势，对缓和市场的恶性竞争、引导行业健康稳定的发展起到了重要作用。另外，本文通过借鉴房地产发达国家的成功经验，从运行模式、交易流程、经纪人资格、经纪人信用档案以及营业保证金等方面出发，提出了建立和完善MLS系统的思路，以期为客户、经纪人和经纪服务机构提供公开透明的房屋信息共享平台。
[Abstract]:In recent years, as an indispensable link in the real estate industry chain, the real estate brokerage service industry has developed rapidly. However, at the same time, many problems have been exposed in the industry, such as the non-standard service operation, the lack of information sharing platform, the bad behavior of brokers due to vicious competition, the lack of supervision and punishment mechanism, etc. It is extremely damaging to the interests of consumers. Therefore, how to standardize and integrate the real estate brokerage service market is an urgent problem to be solved, and also has an extremely important value to promote the development of the whole real estate industry. After analyzing the current situation and problems of the real estate brokerage service industry in China, this paper establishes a game model to analyze the reasons of the failure of the real estate broker service industry in the course of practice. At the same time, on the basis of reading the literature and studying the MLS industry standard of the developed countries in Europe and America, this paper also discusses the broker's moral behavior and the client's supervision behavior under the MLS mode, and concludes that the MLS model is in commission and supervision mechanism. There are many advantages in punishment measures and enforcement measures, training of professional ethics quality of brokers, and so on, which play an important role in easing the vicious competition in the market and guiding the healthy and stable development of the industry. In addition, based on the successful experience of developed real estate countries, this paper puts forward the idea of establishing and perfecting MLS system from the aspects of operation mode, trading process, broker qualification, broker credit file and business margin. To provide customers, brokers and brokerage services to provide open and transparent housing information sharing platform.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F299.23;F719.9

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