基于沪宁杭生活型态比较的时尚产业发展研究

发布时间：2018-05-08 08:26

本文选题：时尚产业 + 时尚生活型态　；参考：《浙江理工大学》2013年硕士论文

【摘要】：随着时代变迁与经济全球化的步伐加快，时尚产业的发展已经是世界产业发展的一个新引擎，时尚生活型态的层次性也成为提升产业竞争力的一个至关重要因素，引起各方的关注。近年来在国家相关政策的推动下，时尚产业持续健康向前发展，其中沿海发达城市的时尚产业对经济发展的影响已较为明显。然而作为后进地区如何走出后发优势的“陷阱”，发挥中心城市的先发效应，逐步推进沿海时尚带的建设，不仅是对于当前贯彻落实产业结构优化升级至关重要，也关乎到经济发展方式的有效提升。基于时尚产业的一般理论，结合时尚生活型态的相关文献回顾，以沪宁杭三城市为实证研究区域，调查了消费者时尚生活型态的类型及层次，对影响时尚产业发展因素进行了实证分析，对比影响因素在不同类型的时尚生活型态和沪宁杭三大城市两个层面上的差异性，运用回归分析了时尚生活型态对时尚产业评价的影响。最后对全文进行了总结，，并提出了一些相关建议。本文成果如下：（1）时尚生活型态的流行时尚因子、自我表达因子以及教育程度、个人收入是影响时尚产业发展的主要因素，其中流行时尚因子和自我表达因子对时尚产业发展的影响最为明显。而时尚生活型态的时尚参与因子以及价值观念因子只对上海的时尚发展起到了重要作用，南京和杭州有待提高对这两个影响因子的认知水平。（2）先发城市应通过提升时尚生活型态的层次，加强产业竞争力，充分发挥中心城市的先发效应。这样使得后进地区通过对时尚生活型态的改进，促进时尚产业的竞争力，使得时尚产业更好更有效的发展。（3）对时尚产业发展的评价体系作了系统的归纳与创新，指出了不同区域的时尚生活型态层次的高低，提出提升消费者的时尚生活型态，优化需求驱动模式、实施细分市场与锁定顾客层次、延伸城市文脉与打造城市品牌、政府应积极发挥服务者的角色而非指导者等具体建议。
[Abstract]:With the change of the times and the acceleration of the pace of economic globalization, the development of the fashion industry has become a new engine for the development of the world industry. The level of fashion life style has also become a crucial factor in promoting the competitiveness of the industry. Draw the attention of all parties. In recent years, with the promotion of national policies, fashion industry continues to develop healthily, among which the influence of fashion industry in developed coastal cities on economic development is obvious. However, as a backward area, how to get out of the "trap" of the late-development advantage, give play to the first-mover effect of the central city, and gradually promote the construction of the coastal fashion belt is not only of great importance to the implementation of the industrial structure optimization and upgrading at present. Also related to the effective promotion of economic development. Based on the general theory of fashion industry and the review of relevant literature on fashion life style, taking three cities of Shanghai, Nanjing and Hangzhou as empirical research areas, this paper investigates the types and levels of consumer fashion life style. This paper makes an empirical analysis on the factors affecting the development of fashion industry, and compares the differences of the influencing factors in different types of fashion life patterns and the three major cities in Shanghai, Nanjing and Hangzhou. The influence of fashion life style on fashion industry evaluation is analyzed by regression analysis. Finally, the paper summarizes the full text and puts forward some relevant suggestions. The results of this paper are as follows: 1) the factors of fashion life style, self-expression, education and personal income are the main factors that influence the development of fashion industry, among which the factors of fashion fashion and self-expression have the most obvious influence on the development of fashion industry. The fashion participation factor and the value concept factor of fashion life style only play an important role in the fashion development of Shanghai. Nanjing and Hangzhou need to improve their cognitive level of these two factors. 2) First-developed cities should enhance the competitiveness of industries and give full play to the first-mover effect of central cities by raising the level of fashion life style. In this way, the backward areas can improve the fashion life style, promote the competitiveness of the fashion industry, and make the fashion industry better and more effective. 3) the evaluation system of fashion industry development is systematically summarized and innovated, the level of fashion life style in different regions is pointed out, the fashion life style of consumers is promoted and the demand-driven mode is optimized. The government should give full play to the role of the service provider rather than the guide and so on to carry out the market segmentation and lock down the customer level, extend the context of the city and build the city brand.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F719

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