创意定价与创意产业发展——基于经济学原理视角的思辨

发布时间：2018-05-14 17:05

本文选题：创意产业 + 初级定价　；参考：《中南大学学报(社会科学版)》2013年01期

【摘要】：为了使创意能发展成为经济意义和自身本质属性的创意产业,依据经济学原理,运用经济学工具,采用经济学的实证分析法等研究方法,认为创意这思维活动或思维成果要转化为"生产金子"的创意产业,获取比其他产业更高的利润,必须经过创意的初级和高级定价,创意定价就是从创意这"圣牛"找到最好牛排。创意初级定价是从具有无限可能的创意中筛选可能发展为创意产业"基因"的创意,其定价准则是:创意要能物化并使导向生产的产品能规模化生产等三项要件约束;高级定价是在初级定价基础,通过定价机制筛选可能成为创意产业"种子"的创意,其定价准则是:创意导向生产的产品生产要具有持续性和获取较高利润的长期性等三项要件约束,在供给与需求的曲线移动应存在例外。
[Abstract]:In order to enable creativity to develop into a creative industry with economic significance and its own essential attributes, according to the principles of economics, using economic tools, using the empirical analysis of economics and other research methods, It is believed that creative activities or thinking achievements must go through the primary and advanced pricing of creativity in order to turn them into creative industries that "produce gold" and earn higher profits than other industries. Creative pricing is to find the best steak from the "holy cow" of creativity. Creative primary pricing is a creative idea that can be developed into a "gene" of creative industry from an infinite range of ideas. Its pricing criterion is that creativity should be materialized and the products oriented to production can be produced on a large scale. Advanced pricing is based on a primary pricing mechanism to screen out ideas that could be the "seed" of creative industries. The pricing criterion is that the production of creative-oriented products should be sustained and the long-term nature of obtaining higher profits should be restricted, and there should be exceptions to the movement of supply and demand curves.
【作者单位】：黎明职业大学;
【基金】：福建省社会科学规划办2012年立项资助课题(2012B055)
【分类号】：F719

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