建构在大众传播基础上的体育创意产业研究

发布时间：2018-05-15 00:24

本文选题：大众传播 + 体育创意产业　；参考：《北京体育大学》2012年硕士论文

【摘要】：大众传播时代,知识经济高速发展,大众传播产业已成为融合多种产业的产业集群。而在体育产业中,体育创意产业将成为重要增长点。大众传播中新新媒介技术的应用,更为体育创意产业的发展提供了全新的平台和发展空间。本文从大众传播视角解构了体育传媒业与体育创意产业之间的关系,通过文献资料法、案例分析法,分析体育创意产业的基本概念、以及其在新新媒介环境下的产业特征。通过案例的分析与探讨,以期对我国体育创意产业的发展有一定的指导促进作用,并为推动我国体育创意产业的发展提供新的视角。研究结论表明,体育创意产业从参与主体、内容信息、模式到产业链实现了对体育传播业的延伸与发展。同时,大众传播环境下,体育创意产业实现了产业整合,并发展出独有的低投入、高产出、绿色环保、经济高效的特征。并结合奥运会转播版权的网络授权、基于真实体育的体育游戏——梦幻体育以及ESPN用户定制内容网页的案例,对新新媒介环境下、体育创意产业做了具体的探讨与分析。
[Abstract]:In the age of mass communication, with the rapid development of knowledge economy, mass communication industry has become an industrial cluster integrating various industries. In the sports industry, the sports creative industry will become an important growth point. The application of new and new media technology in mass communication provides a new platform and developing space for the development of sports creative industry. This paper deconstructs the relationship between the sports media industry and the sports creative industry from the perspective of mass communication, analyzes the basic concept of the sports creative industry and its industrial characteristics under the new media environment through the method of literature and case analysis. Through the analysis and discussion of the cases, the author hopes that it can guide and promote the development of the sports creative industry in our country, and provide a new angle of view for the development of the sports creative industry in our country. The conclusion shows that the sports creative industry extends and develops the sports communication industry from the main body, the content information, the mode to the industry chain. At the same time, under the mass communication environment, the sports creative industry has realized the industrial integration, and developed the unique characteristics of low input, high output, green environmental protection, economic and efficient. Combined with the network authorization of relay copyright of Olympic Games, this paper discusses and analyzes the sports creative industry under the new and new media environment, which is based on the sports game of real sports-dream sports and the case of ESPN user customizing content web page.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G812;F719

【参考文献】