在西班牙开发某美容平台的商业计划

发布时间：2018-05-19 12:37

本文选题：数字化商业 + 化妆品　；参考：《上海外国语大学》2017年硕士论文

【摘要】：本商业计划是在西班牙开发一个美容平台。美容行业拥有大量的产品和服务,造成客户难以了解全部产品信息并选择最适合自己的产品。另一方面,店内销售需要很多时间,且客户无法在一个地方找到所有产品。而网店给客户的感觉并不太好。因此,这个经营理念是为了解决这个问题,并使客户的选择和购买变得更简单。这个解决方案将包括两个方面,一是按客户需要实现个性化产品销售,二是帮助客户了解美容院信息,如其他客户的评价等,从而实现预约美容服务的可能性。本计划书包含七个章节。第一章分析美容行业,在线销售和消费趋势,通过这些信息,可以了解这个项目的可行性和创意来源。第二章重点介绍了商业领域的数字化,电子商务,移动商务等的研究调查情况,以及用于制定战略的波特五力模型、PESTEL分析、SWOT分析、商业画布模型等。第三章分析了行业和竞争对手,市场缺口,以及竞争优势。第四章,介绍了公司和团队情况,开展业务所需的组织架构以及每个团队的职能。第五章介绍市场营销方案,包括提供的产品,价格和具有市场竞争力的促销计划。然后是经营和财务计划,旨对库存和供应商等进行物流管理,并分析在各种情况下可能影响公司盈利的经济因素。最后得出结论,这是一项可行的商业计划,将从第三年开始盈利,重点要处理好客户关系并具备良好的技术资源管理水平,以便能够开发所需的应用程序,并具备快速的发货能力及具吸引力的产品包装。
[Abstract]:This business plan is to develop a beauty platform in Spain. Beauty industry has a large number of products and services, making it difficult for customers to understand all product information and choose the most suitable products. On the other hand, in-store sales take a lot of time, and customers can't find all the products in one place. And the feeling that net inn gives client is not very good. Therefore, the business philosophy is to solve this problem and make customer choice and purchase easier. The solution will include two aspects, one is to achieve personalized product sales according to customer needs, the other is to help customers understand beauty salon information, such as the evaluation of other customers, so as to realize the possibility of booking beauty services. This plan contains seven chapters. The first chapter analyzes the beauty industry, online sales and consumption trends, through this information, you can understand the feasibility of the project and creative sources. The second chapter focuses on the digital, electronic commerce, mobile commerce and other research, as well as the Porter's five-force model, such as SWOT analysis, commercial canvas model and so on. The third chapter analyzes the industry and competitors, market gaps, and competitive advantages. Chapter 4 introduces the company and team, the organizational structure needed to carry out the business and the functions of each team. Chapter 5 introduces the marketing program, including the product, price and competitive promotion plan. Then there is the business and financial plan, which aims to manage inventory and suppliers, and analyze the economic factors that may affect the company's profitability under various circumstances. It was concluded that this was a viable business plan that would be profitable from the third year, with a focus on customer relationships and a good level of technical resource management, in order to be able to develop the required applications, And has the quick delivery ability and the attractive product packing.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F719.9

【相似文献】