社会办养老机构定价模型构建及应用

发布时间：2018-05-24 23:31

本文选题：社会办养老机构 + 定价模型　；参考：《华东经济管理》2017年07期

【摘要】：如何合理定价以平衡社会办养老机构的经济目标和社会目标是制约社会力量进入养老服务领域的重要因素。文章以公共产品理论为基础,分析社会办养老机构服务生产者、消费者以及政府的利益诉求;利用多目标决策思想构建社会办养老机构定价模型,并以南京市G护养机构为例开展应用研究。研究发现,G护养机构在定价为1 425.5元/人·月时,入住老人消费成本最小、社会办养老机构利益最大与社会福利最大三个目标达到均衡。建议社会办养老机构采用精准定价策略、政府落实社会办养老机构财政补贴、加大财政对低收费社会办养老机构的补贴力度,以增进社会养老服务生产者、消费者及全社会的福利,满足社会办养老机构的多目标。
[Abstract]:How to set a reasonable price to balance the economic and social goals of social pension institutions is an important factor restricting social forces to enter the field of pension services. Based on the theory of public products, this paper analyzes the interest demands of social pension institutions serving producers, consumers and the government, and constructs the pricing model of social pension institutions by using multi-objective decision-making ideas. Taking the G nursing institution in Nanjing as an example, the application research is carried out. It is found that when the price of nursing institution is 1 425.5 yuan / person / month, the cost of living in the elderly is the least, and the maximum benefit of the social pension institution and the biggest social welfare reach the equilibrium. It is suggested that social pension institutions should adopt precise pricing strategies, the government should implement financial subsidies for social pension institutions, and increase financial subsidies to low-charge social pension institutions in order to enhance producers of social pension services. Consumers and the welfare of the whole society, to meet the social pension institutions multi-purpose.
【作者单位】：西安交通大学公共政策与管理学院;
【基金】：陕西省社会科学基金面向“十三五”重大理论与现实问题研究项目(2016ZDA03) 中央高校基本科研业务费专项资金资助项目(SK2016001)
【分类号】：D669.6;F719

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