面向大规模定制的餐饮服务系统研究

发布时间：2018-06-03 09:23

本文选题：餐饮服务 + 大规模定制　；参考：《天津师范大学》2017年硕士论文

【摘要】：随着社会的发展和生产生活方式的改变,服务业的发展水平对社会生活的影响越来越明显。2016年,中国服务业在国民经济中所占的比重首次突破50%,成为国民经济的主导力量,大众餐饮作为其中重要的支柱行业,也表现出不断增长的发展势头。但是在前景广阔的餐饮服务业,很多企业却面临着成本居高不下利润微薄的发展难题,随着市场竞争环境的不断变化,餐饮服务企业还将面临着更加激烈的新一轮洗牌。因此,针对餐饮服务业展开研究对于提高服务企业的运行效率,促进餐饮服务业的健康发展具有积极意义。在理论研究领域,大规模定制的出现有效地解决了效率和定制之间二律背反的矛盾,通过模块化和延迟生产实现了既保留规模化生产效益又不牺牲个性化需求,然而将大规模定制模式应用于服务业的做法并不普遍,这与服务业迅猛发展的态势形成矛盾。使用大规模定制与模块化理论分析服务产品的生产有助于丰富相关理论的应用范围和研究层次。本文通过梳理历史文献中对于大规模定制的研究,结合餐饮服务行业的特点,对在餐饮服务业应用大规模定制的可行性和存在难题进行了分析,并从中归纳总结出模块化这条适应于服务业发展特点的大规模定制应用思路。在具体分析过程中,通过前后台分离对整个服务流程进行划分,对后台菜品生产流程和前台服务提供流程分别使用对象模块化和流程模块化进行分析。使用具体实例讨论服务模块的配置方法,使用SPSS软件计算模块耦合方案,构建了顾客需求、功能模块与物理模块的映射结构,为餐饮企业提升服务系统的运行效率提高客户满意度提供了参考和借鉴。
[Abstract]:With the development of society and the change of production and life style, the influence of the development level of service industry on social life is becoming more and more obvious. In 2016, the proportion of China's service industry in the national economy exceeded 50% for the first time, becoming the leading force of the national economy. As one of the important pillar industries, popular Food and Beverage also shows a growing momentum of development. However, in the future of the catering service industry, many enterprises are facing the development problem of high cost and low profit. With the continuous changes of the market competition environment, catering service enterprises will also face a more intense new round of reshuffle. Therefore, the research on catering service industry has positive significance for improving the efficiency of service enterprises and promoting the healthy development of catering service industry. In the field of theoretical research, the emergence of mass customization effectively solves the contradiction between efficiency and customization. Through modularization and delayed production, both large-scale production benefits are preserved without sacrificing individualized demand. However, it is not common to apply the mass customization model to the service industry, which contradicts the rapid development of the service industry. Using mass customization and modularization theory to analyze the production of service products is helpful to enrich the application scope and research level of relevant theories. By combing the research of mass customization in historical literature and combining the characteristics of catering service industry, this paper analyzes the feasibility and problems of applying mass customization in catering service industry. From it, the paper sums up the idea of modularization, which is suitable for the development of service industry. In the process of concrete analysis, the whole service flow is divided through the separation of front and background, and the process of background dish production and foreground service supply is analyzed using object modularization and process modularization respectively. The configuration method of service module is discussed with concrete examples. The mapping structure of customer demand, function module and physical module is constructed by using SPSS software to calculate the coupling scheme of module. It provides reference and reference for catering enterprises to improve the operating efficiency of the service system and improve customer satisfaction.
【学位授予单位】：天津师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F719.3

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