全聚德逆势生长的奥秘

发布时间：2018-06-04 09:46

本文选题：全聚德 + 中华老字号　；参考：《企业管理》2017年05期

【摘要】：正美国的旅游网站CNNGO评选出全球50种最美味食物,中国北京烤鸭位居第五,成为排名最高的中国美食。全聚德不仅是中华老字号,也是中华餐饮美食文化的代表。提起"全聚德",包含着两层含义,一个指的是有着150多年悠久历史的餐饮老字号品牌;另一个是指旗下拥有全聚德、仿膳、丰泽园、四川饭店等多品牌直营企业,并通过控股聚德华天控股有限公司间接拥有鸿宾楼、烤肉季、烤肉宛、砂锅居、峨眉酒家、护国寺小吃等京城餐饮名店的大型餐饮集团。近年来,在
[Abstract]:CNNGO, the US travel website, has ranked the top 50 most delicious foods in the world, with Peking Duck in fifth place, making it the highest food in China. Quanjude is not only the old Chinese brand, but also the representative of Chinese food culture. The mention of "Quanjude" has two meanings. One refers to the established brand of food and beverage with a long history of more than 150 years. The other refers to the company that owns Quanjude, imitation food, Fengze Yuan, Sichuan Hotel and other multi-brand direct enterprises. And through the holding of Judehuatian holding Co., Ltd. indirectly owns Hongbin Building, barbecue season, roasted Meat Wan, casserole House, Emei Restaurant, Fook Temple snacks and other large catering groups in Beijing. In recent years,
【作者单位】：北京工商大学商学院;
【基金】：国家社会科学基金项目“中国品牌跨文化传播战略研究”(12BXW038)的阶段性成果
【分类号】：F719.3

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