YJ婴童服务连锁公司融资方案设计

发布时间：2018-06-15 02:32

本文选题：婴童行业 + 婴童连锁　；参考：《广西大学》2013年硕士论文

【摘要】：近五年,是我国婴童行业飞速发展的黄金时期。巨大的需求及国内的消费力,带来了国内婴童行业近几年的飞速发展。巨大的商机带来了激烈的市场竞争,同时也吸引了众多资本的强力关注与参与,使得婴童行业不断在竞争中规范发展。从最开始的个体经营的宝宝店之间的竞争,到个体店与连锁店的竞争,再到现在的小区域连锁店之间的竞争,在激烈的竞争中,众多婴童连锁店无意是市场中表现抢眼的主角,也成为了各地主要市场份额的占有者。如何在市场中获得自己的生存空间?如何迅速抢占本区域市场实现快速扩张?成为众多小型婴童服务连锁公司的思考主要问题。本文通过收集大量的资料和数据,运用文献法、比较分析法和案例分析相结合进行研究,以现实市场为背景,去思考YJ母婴服务连锁公司的融资方案,综合得出合理有效的问题解决途径。通过本文方案的实施,YJ婴童服务连锁公司可以在市场竞争中获得资金的优势以及迅速扩张的时间优势,不仅可以实现企业的快速成长,同时也可以规避一些区域化竞争和经营的风险。本文对该公司的成长方向和发展模式有现实的意义,同时还为类似企业提供了有益的参考。
[Abstract]:Nearly five years, is our country baby child industry the golden age which the rapid development. Huge demand and domestic consumption have brought about the rapid development of domestic infant industry in recent years. Huge business opportunities bring fierce market competition, but also attract the strong attention and participation of a large number of capital, making the infant industry continue to develop in the competition. From the initial competition between self-employed baby stores, to the competition between individual stores and chain stores, and to the competition between small regional chains today, in the fierce competition, many baby children's chains have no intention of playing the leading role in the market. It has also become the occupant of major market share. How to gain their own living space in the market? How to quickly seize the regional market to achieve rapid expansion? Become a lot of small baby children service chain companies thinking about the main problem. Through collecting a lot of information and data, using the method of literature, comparative analysis and case analysis, this paper studies the financing scheme of YJ Maternal and Child Service chain Company with the background of the real market. A reasonable and effective way to solve the problem is obtained. Through the implementation of this project, YJ Baby and Child Service chain Company can gain the advantage of capital and the time advantage of rapid expansion in the market competition, not only can realize the rapid growth of enterprises, At the same time can also avoid some regional competition and management risks. This paper is of practical significance to the growth direction and development model of the company, and also provides a useful reference for similar enterprises.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F275;F719

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