Y集团公司居家养老平台商业计划书

发布时间：2018-06-27 23:58

本文选题：居家养老 + 国有企业职工社区　；参考：《闽江学院》2015年硕士论文

【摘要】：根据第六次全国人口普查数据显示:我国60岁及以上人口占到总人口的13.26%。与2000年全国人口普查数据相比提高了2.93个百分点,其中65岁及以上人口占8.87%,比2000年上升了1.91个百分点,目前我国是世界上唯一一个老龄化人口超过1亿的国家,老龄人口基数庞大,且当前正在以每年3%的速度持续增长。按照联合国的通行标准,我国己进入老龄化社会。但与西方国家不同,相对于目前我国的经济发展水平而言,是提前进入了老龄化社会,但社会财富积累远远落后于世界发达国家的平均水平,所以体现出“未富先老”的特征。拥有职工社区的特大型国有企业从完善社会责任寻求突破,构建多位一体的网络化居家养老综合服务体系,是对我国养老模式的有益探索,将对目前新常态下的养老事业做出积极贡献。通过文献查阅,实地调研等方式,对全球的家庭养老,机构养老,居家养老等模式进行了分析和比较,针对特大型国有企业的的职工社区的的特点提出了构建“网络化居家养老平台”的商业模式。这种模式既符合我国传统的价值观,同时还可以让社区内4万多名老人,3万多个家庭可以从居家养老模式中更好的享受到医疗护理,家政服务,电商平台等便捷的服务,从而减轻老人子女的抚养负担,同时也能更好的满足老年人的养老需求。平台模式是目前全球正在兴起的一种新型战略模式,通过一个平台连接两个或两个以上的群体互动,满足平台各方的需要,这符合“用户至上、免费、整合与融合”的互联网思维精神,用这种模式在养老领域内进行创新的商业模式构建,将会降低养老成本,减轻社会负担,对老人来讲,可以更好实现按需订制,实现价廉物美,让老年人用到称心如意的各种产品和服务。本研究以商业计划书的方式,通过运用MBA课堂所学的理论和最新的商业模式构成文献,针对特大型国有企业职工社区内的老人这一特定群体,进行理论与实际结合,加以研究。进行了市场分析、竞争性分析和SWOT分析等,并且针对项目投资估算和效益分析,同时对项目可能出现的风险进行界定最后提出了应对措施,通过以上的论述和分析,得出本项目建设是可行的,具备一定投资价值的结论。
[Abstract]:According to the data of the sixth National Census, the population aged 60 and above accounts for 13.26% of the total population. Compared with the data from the 2000 national census, the number of people aged 65 and over accounted for 8.87 percent, an increase of 1.91 percentage points over 2000. At present, China is the only country in the world with an aging population of more than 100 million. The aging population is large and is growing at a rate of 3 per cent a year. In accordance with the general standards of the United Nations, China has entered an aging society. But different from the western countries, compared with the present economic development level of our country, it has entered the aging society ahead of schedule, but the accumulation of social wealth is far behind the average level of the developed countries in the world, so it embodies the characteristic of "getting old before getting rich". The super-large state-owned enterprises with workers' communities seek for breakthrough in perfecting social responsibility and construct a network comprehensive service system for the aged at home, which is a beneficial exploration for the pension model of our country. Will make a positive contribution to the current new normal pension industry. Through literature review, field research and other methods, this paper analyzes and compares the global models of family pension, institutional old-age care, home old-age care, etc. According to the characteristics of the staff and workers community of the super large state-owned enterprises, this paper puts forward the business model of constructing the "network home and old-age support platform". This model not only conforms to the traditional values of our country, but also enables more than 40,000 elderly people in the community, more than 30,000 families to enjoy better medical care, domestic service, e-commerce platform and other convenient services from the home old-age care model. In order to reduce the burden of raising elderly children, but also better to meet the needs of the elderly. The platform model is a new type of strategic model that is emerging all over the world. It connects two or more groups through one platform to meet the needs of all parties of the platform, which is consistent with "user first, free," The integration and integration of the Internet thinking spirit, using this model to build innovative business model in the field of old-age care, will reduce the cost of pension, reduce the burden of society, for the elderly, can better achieve on demand customized, To achieve low prices and good quality, let the elderly use satisfactory products and services. In this paper, by the way of business plan, by using the theory and the newest business model learned in MBA classroom, the author makes a research on the combination of theory and practice for the special group of the elderly in the community of workers and staff of super large state-owned enterprises. Market analysis, competitive analysis and SWOT analysis are carried out, and the project investment estimation and benefit analysis are carried out. At the same time, the possible risks of the project are defined. Finally, the countermeasures are put forward, through the above discussion and analysis, Draw the conclusion that the project construction is feasible and has certain investment value.
【学位授予单位】：闽江学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D669.6

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