扩张期的山东银座佳驿经济型连锁酒店经营模式研究

发布时间：2018-07-03 00:56

本文选题：经济型连锁酒店 + 扩张期　；参考：《西北大学》2013年硕士论文

【摘要】：旅游服务业的大力发展,催生了经济型连锁酒店,经济型连锁酒店的快速发展和崛起引起众多学者和实务界人士的关注,经济型连锁酒店的市场定位于经营模式如何区别于以往的高端酒店,如何根据中国市场环境构建经济型连锁酒店的运营模式,这是我们目前急需解决的关键性问题。本文对论文以中国经济型连锁酒店全面发展为背景,首先界定了经济型酒店的概念和和经营模式,然后借鉴世界经济型连锁酒店发展经验,分析了我国目前经济型连锁酒店的发展历程、现状和主要问题,这些问题主要有忽视品牌建设,市场同质化现象严重；金融危机导致经济型酒店融资难度增大；人力资源短缺；管理缺乏专业化,规范化和网络化。结合世界经济型连锁酒店的经验和我国经济型连锁酒店的问题,本文以山东银座佳驿经济型连锁酒店为研究对象,从企业经营模式入手,结合经济型酒店的概念、特点,经营模式等基础概念与理论,并通过SWOT分析,对扩张期的银座佳驿经济型酒店的经营模式进行了分析,并针对银座佳驿酒店现阶段面临的优势和劣势,针对性的提出了构建会员体系、标准化、铁桶战术以及人力资源框架建设等相关性建议,为扩张期中国经济型连锁酒店的市场定位和经营模式选择提供了标准和借鉴。文章的创新点主要有：①通过总结分析国内外经济型连锁酒店研究的相关成果,对经济型连锁酒店发展模式进行归纳；②通过分析借鉴世界经济型连锁酒店发展模式,以山东银座佳驿经济型连锁酒店为例,提出了真正适合山东银座佳驿经济型连锁酒店的经营模式和发展对策。同时,文章指出由于时间有限,对山东银座经济型连锁酒店的分析还不够彻底,对真正适合山东银座佳驿连锁经济型连锁酒店的模式构建仍需进一步完善,这也是今后研究的方向。
[Abstract]:The rapid development of tourism service industry has given birth to economic-type hotel chains. The rapid development and rise of economic-type hotels has attracted the attention of many scholars and practitioners. The market orientation of economical chain hotel is different from the former high-end hotel and how to construct the operation mode of economic chain hotel according to the market environment in China, which is the key problem that we urgently need to solve at present. Based on the overall development of economic hotel in China, this paper firstly defines the concept and management mode of economic hotel, and then draws lessons from the development experience of economic hotel in the world. This paper analyzes the development course, present situation and main problems of economic hotel chain in our country. These problems include neglect of brand construction, serious homogenization of market, increasing difficulty in financing of economy hotel caused by financial crisis, shortage of human resources, etc. Lack of specialization, standardization and networking of management. Combined with the experience of the world economy hotel chain and the problems of the economic hotel chain in our country, this paper takes the Shandong Ginza Jiayi economic hotel as the research object, starting with the enterprise management model, combining the concept and characteristics of the economy hotel. Based on the basic concepts and theories of business model, and through SWOT analysis, this paper analyzes the operating mode of Ginza good Post economy Hotel in the expansionary period, and aims at the advantages and disadvantages of Ginza good Post Hotel at the present stage. The relevant suggestions such as building member system, standardization, Tiebucket tactics and human resource frame construction are put forward, which provide the standard and reference for the market positioning and management mode selection of Chinese economic chain hotel in the expansionary period. The innovation points of this article are as follows: 1. Through summarizing and analyzing the related achievements of the domestic and foreign economic hotel chain hotel research, the article sums up the economic hotel chain hotel development model and draws lessons from the world economy hotel chain hotel development model through the analysis and reference. Taking Shandong Yinzujia economic hotel as an example, this paper puts forward the management mode and development countermeasure of Shandong Yinzhujia economic hotel. At the same time, the article points out that due to the limited time, the analysis of Shandong Ginza economic hotel chain is not thorough enough, and the construction of the real model for Shandong Ginza Jiayi economic chain hotel still needs to be further improved. This is also the direction of future research.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F719

【参考文献】