美格菲以客户服务为中心的发展战略研究

发布时间：2018-08-09 07:00

【摘要】：商业健身在中国是一个新兴的服务行业,十几年来商业健身会所从无到有,逐渐形成了一定规模,显示出广阔的市场前景,但总体来看行业尚处于混沌状态的初期发展阶段,发展面临种种制约因素。本文回顾了国内外商业健身行业的发展历史,总结了国内外健身产业的发展特点,分析了约束我国健身行业发展的主要因素。同时,以国内知名健身公司上海美格菲健身中心有限公司为案例,运用战略管理理论和方法对美格菲公司的外部和内部发展环境进行了分析,提出客户服务是国内外商业健身行业发展中的重要因素,并详细分析了美格菲公司以客户服务为中心制定发展战略的必要性和可行性,在此基础上,制定了以客户服务为中心的业务发展战略,并提出战略实施措施。
[Abstract]:Commercial fitness is a new service industry in China. Over the past ten years, commercial fitness clubs have gradually formed a certain scale, showing broad market prospects, but in general, the industry is still in the initial stage of development in a chaotic state. Development is faced with various constraints. This paper reviews the development history of domestic and international commercial fitness industry, summarizes the development characteristics of domestic and international fitness industry, and analyzes the main factors restricting the development of our country's fitness industry. At the same time, taking Shanghai Megafit Fitness Center Co., Ltd., a well-known domestic fitness company, as a case study, this paper analyzes the external and internal development environment of Megafit by using the theory and method of strategic management. This paper points out that customer service is an important factor in the development of domestic and foreign commercial fitness industry, and analyzes in detail the necessity and feasibility of making the development strategy of Megefi company with customer service as its center, on the basis of which, A customer service-centric business development strategy was formulated, and the implementation of the strategy was put forward.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F719

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