信息中介组织收费机制研究：信息不对称与单向收费
发布时间：2018-08-27 15:46
【摘要】：本文的研究对象为信息中介组织的收费机制，回答了三个问题，信息中介组织的收费对象是谁，收费的方法是什么，收费的数量如何决定。 为了描述信息中介组织的收费机制，本文构建了消费者、厂商和信息中介组织三方参与的动态博弈模型，并归纳其均衡解，最终得出结论。信息中介组织向交易中持有信息量较多的一方收费；采用的收费方法是设计拍卖机制，并通过获取厂商对信息席位的竞拍费用完成收费；收费的数量由商品本身的特性决定，商品的质量越难以了解，收费的数量越大。 本文通过分析几个实际案例，对提出的理论模型及结论进行了验证和扩展。淘宝网的收费机制是本文理论模型的集中体现，其收费对象、收费方式和收费数量都符合本理论的描述，从而验证了本文理论。对电视广告的黄金时间收费、连锁经营的商品种类的分析，，作为本文理论在商品交易市场的推广应用。对金融机构盈利来源、人才市场收费和保险推销员工资的分析，作为本文理论在金融市场、劳动力市场和保险市场的推广应用。 最后本文得出了信息中介组织收费机制的结论，并提出了关于我国食品安全问题和品牌建设的政策建议。
[Abstract]:The research object of this paper is the charging mechanism of the information intermediary organization, which answers three questions: who is the charging object of the information intermediary organization, what is the method of charging, and how to decide the amount of the charge. In order to describe the charging mechanism of information intermediary organizations, this paper constructs a dynamic game model in which consumers, manufacturers and information intermediary organizations participate, and sums up its equilibrium solution, and finally draws a conclusion. Information intermediary organizations charge the party with more information in the transaction; the charging method is to design the auction mechanism and complete the charge by obtaining the bidding fee of the manufacturer for the information seat; the amount of the charge is determined by the characteristics of the commodity itself. The more difficult it is to understand the quality of goods, the greater the amount of fees charged. By analyzing several practical cases, this paper verifies and extends the theoretical model and conclusion. Taobao's charging mechanism is the concentrated embodiment of the theoretical model of this paper, its charging object, charging method and charge quantity all accord with the description of this theory, thus validating the theory of this paper. The prime time charge of TV advertisement and the analysis of commodity types of chain operation are the promotion and application of this theory in commodity trading market. The analysis of the profit sources of financial institutions, the charge of talent market and the salary of insurance salesman is the promotion and application of this theory in financial market, labor market and insurance market. Finally, the paper draws the conclusion of information intermediary organization charging mechanism, and puts forward some policy suggestions on food safety and brand building in China.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F723;F719
本文编号：2207725
[Abstract]:The research object of this paper is the charging mechanism of the information intermediary organization, which answers three questions: who is the charging object of the information intermediary organization, what is the method of charging, and how to decide the amount of the charge. In order to describe the charging mechanism of information intermediary organizations, this paper constructs a dynamic game model in which consumers, manufacturers and information intermediary organizations participate, and sums up its equilibrium solution, and finally draws a conclusion. Information intermediary organizations charge the party with more information in the transaction; the charging method is to design the auction mechanism and complete the charge by obtaining the bidding fee of the manufacturer for the information seat; the amount of the charge is determined by the characteristics of the commodity itself. The more difficult it is to understand the quality of goods, the greater the amount of fees charged. By analyzing several practical cases, this paper verifies and extends the theoretical model and conclusion. Taobao's charging mechanism is the concentrated embodiment of the theoretical model of this paper, its charging object, charging method and charge quantity all accord with the description of this theory, thus validating the theory of this paper. The prime time charge of TV advertisement and the analysis of commodity types of chain operation are the promotion and application of this theory in commodity trading market. The analysis of the profit sources of financial institutions, the charge of talent market and the salary of insurance salesman is the promotion and application of this theory in financial market, labor market and insurance market. Finally, the paper draws the conclusion of information intermediary organization charging mechanism, and puts forward some policy suggestions on food safety and brand building in China.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F723;F719
【参考文献】
相关期刊论文 前10条
1 鲁瑛;;当前C2C交易市场中淘宝网的竞争策略分析[J];北京化工大学学报(社会科学版);2008年04期
2 李恒光;市场中介组织服务收费问题研究[J];重庆商学院学报;2000年04期
3 王珩;;阿里巴巴的赢利战略[J];大经贸;2008年06期
4 李冰;;淘宝网盈利模式浅析[J];辽宁经济;2008年08期
5 王高玲;;垄断竞争市场结构下网络信息商品价格的形成机制与定价策略[J];情报科学;2011年04期
6 张跃强;;C2C市场赢利模式的实证研究与探索[J];铜陵学院学报;2008年01期
7 司辉;许炜;;信息商品定价策略分析[J];图书情报知识;2006年03期
8 周欢怀;;我国C2C市场状况的实证研究[J];未来与发展;2007年11期
9 胡书君;黄娟;;淘宝网盈利模式研究[J];现代商业;2008年17期
10 周耿;;淘宝网与易趣网成败的案例分析——兼论我国C2C网站发展的问题[J];现代管理科学;2008年03期
本文编号：2207725
本文链接：https://www.wllwen.com/jingjilunwen/fwjj/2207725.html
