我国饭店业务外包决策的研究

发布时间：2018-09-07 08:43

【摘要】：当前我国旅游饭店业已经进入了行业微利,饭店业急需寻求一个突破口来应对日趋严重的内外部双重压力。由于受原先酒店星级评定制度的影响,我国饭店内部组织结构存在一些问题：组织结构大而全,部门设置冗繁,人员众多,资本投入较大,缺少核心竞争力,面对不断变化的外部市场和竞争,往往显得缺乏柔性,因此亟须进行一场内部的变革。饭店外部则面临来自经济型酒店和外资酒店的竞争压力,管理水平和经济效益还有待提高。业务外包是一种全新的饭店运作方式,能够使饭店从原来的纵向一体化转变为横向一体化,为饭店进行流程再造提供一条全新的思路和借鉴。业务外包能使饭店自身获得更好的生存与发展,这表现在它能够提升饭店的核心竞争力,精简机构；能够降低成本,增强饭店的经济效益；能够提高服务质量,增强顾客满意度；还能规避风险,提高饭店组织机构的柔性。在适当的条件下饭店可以考虑将非核心业务进行外包,但若决策错误,则会给饭店带来不必要的损失。科学的决策是饭店业务外包成功的关键。本文将饭店的业务外包决策作为研究对象,采用文献研究法、定量分析和定性分析相结合的研究方法,首先对相关文献进行整理和分析,介绍了业务外包和业务外包决策,并综合运用核心竞争力理论、价值链理论、委托代理理论、交易成本理论等经济学和企业管理学的理论。然后分析了我国饭店实施业务外包的意义、业务外包运作的现状及业务外包决策制定中存在的问题。接着分析了饭店业务外包决策的步骤及影响因素,并通过运用网络分析法的思想构建了一个包括战略因素、经济因素、组织因素、环境因素和风险因素在内的饭店业务外包决策模型,以此将定性因素和定量因素相结合来做出决策。同时以哈尔滨某饭店为例,说明了饭店业务外包决策模型在饭店中的具体应用。最后对饭店业务外包决策的后续管理提出了建议,在关系层面、组织层面、制度层面和风险层面给出了相应的对策和措施。通过本文的研究以求能够为饭店业务外包决策提供决策步骤、决策影响因素、决策方法等方面的借鉴和思路,从而提高饭店业务外包的成功率,进而提升饭店面临激烈竞争的综合竞争力,改善饭店的经济效益。
[Abstract]:At present, China's tourism hotel industry has entered into the industry of small profits, hotel industry urgently need to find a breakthrough to cope with the increasingly serious internal and external pressure. Due to the influence of the original hotel star rating system, there are some problems in the internal organizational structure of Chinese hotels: large and complete organizational structure, redundant departmental setup, numerous personnel, large capital investment and lack of core competitiveness. In the face of constantly changing external market and competition, it is often lack of flexibility, so it is urgent to carry out an internal change. The outside of the hotel is facing the competition pressure from the economy hotel and the foreign capital hotel, and the management level and the economic benefit still need to be improved. Business outsourcing is a new hotel operation mode, which can change the hotel from vertical integration to horizontal integration, and provide a new way of thinking and reference for hotel process reengineering. Outsourcing can make the hotel itself survive and develop better, which can enhance the core competitiveness of the hotel, streamline the organization, reduce the cost, enhance the economic benefits of the hotel, and improve the service quality. Enhance customer satisfaction; also can avoid risks and improve the flexibility of hotel organizations. Under appropriate conditions, the hotel may consider outsourcing non-core business, but if the decision is wrong, it will bring unnecessary losses to the hotel. Scientific decision is the key to the success of hotel outsourcing. In this paper, the hotel outsourcing decision is taken as the research object, and the research method of literature research, quantitative analysis and qualitative analysis is adopted. Firstly, the related documents are sorted and analyzed, and the decision of business outsourcing and business outsourcing is introduced. And the core competence theory, the value chain theory, the principal-agent theory, the transaction cost theory and so on economics and the enterprise management theory. Then it analyzes the significance of implementing business outsourcing in Chinese hotels, the present situation of business outsourcing operation and the problems existing in the decision making of business outsourcing. Then it analyzes the steps and influencing factors of hotel outsourcing decision, and constructs a strategy factor, economic factor and organizational factor by using the network analysis method. The decision model of hotel outsourcing, which includes environmental factors and risk factors, combines qualitative and quantitative factors to make decisions. At the same time, taking a hotel in Harbin as an example, the paper illustrates the application of hotel outsourcing decision model in hotel. Finally, some suggestions are put forward for the follow-up management of hotel outsourcing decision, and the corresponding countermeasures and measures are given at the level of relationship, organization, system and risk. Through the research of this paper, it can provide decision-making steps, decision influencing factors, decision methods and other aspects for hotel outsourcing decision-making, so as to improve the success rate of hotel outsourcing. Then the hotel is faced with fierce competition comprehensive competitiveness, and improve the economic benefits of the hotel.
【学位授予单位】：哈尔滨商业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719

【参考文献】