我国饭店业务外包决策的研究
[Abstract]:At present, China's tourism hotel industry has entered into the industry of small profits, hotel industry urgently need to find a breakthrough to cope with the increasingly serious internal and external pressure. Due to the influence of the original hotel star rating system, there are some problems in the internal organizational structure of Chinese hotels: large and complete organizational structure, redundant departmental setup, numerous personnel, large capital investment and lack of core competitiveness. In the face of constantly changing external market and competition, it is often lack of flexibility, so it is urgent to carry out an internal change. The outside of the hotel is facing the competition pressure from the economy hotel and the foreign capital hotel, and the management level and the economic benefit still need to be improved. Business outsourcing is a new hotel operation mode, which can change the hotel from vertical integration to horizontal integration, and provide a new way of thinking and reference for hotel process reengineering. Outsourcing can make the hotel itself survive and develop better, which can enhance the core competitiveness of the hotel, streamline the organization, reduce the cost, enhance the economic benefits of the hotel, and improve the service quality. Enhance customer satisfaction; also can avoid risks and improve the flexibility of hotel organizations. Under appropriate conditions, the hotel may consider outsourcing non-core business, but if the decision is wrong, it will bring unnecessary losses to the hotel. Scientific decision is the key to the success of hotel outsourcing. In this paper, the hotel outsourcing decision is taken as the research object, and the research method of literature research, quantitative analysis and qualitative analysis is adopted. Firstly, the related documents are sorted and analyzed, and the decision of business outsourcing and business outsourcing is introduced. And the core competence theory, the value chain theory, the principal-agent theory, the transaction cost theory and so on economics and the enterprise management theory. Then it analyzes the significance of implementing business outsourcing in Chinese hotels, the present situation of business outsourcing operation and the problems existing in the decision making of business outsourcing. Then it analyzes the steps and influencing factors of hotel outsourcing decision, and constructs a strategy factor, economic factor and organizational factor by using the network analysis method. The decision model of hotel outsourcing, which includes environmental factors and risk factors, combines qualitative and quantitative factors to make decisions. At the same time, taking a hotel in Harbin as an example, the paper illustrates the application of hotel outsourcing decision model in hotel. Finally, some suggestions are put forward for the follow-up management of hotel outsourcing decision, and the corresponding countermeasures and measures are given at the level of relationship, organization, system and risk. Through the research of this paper, it can provide decision-making steps, decision influencing factors, decision methods and other aspects for hotel outsourcing decision-making, so as to improve the success rate of hotel outsourcing. Then the hotel is faced with fierce competition comprehensive competitiveness, and improve the economic benefits of the hotel.
【学位授予单位】:哈尔滨商业大学
【学位级别】:硕士
【学位授予年份】:2012
【分类号】:F719
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