MJ企业立体停车设备市场营销组合策略研究
发布时间：2018-09-09 19:06
【摘要】：随着社会主义经济的飞速发展,人们的生活水平在不断的提升,越来越多的家庭拥有私家车辆,而车辆出行成为人们生活工作的首选,汽车的普及与使用一方面给人们的工作生活带来便利,但另一方面由于城市越来越拥堵,城市的规划用地越来越精细化,汽车消费需求的持续高速增长与城市停车供需不足的矛盾进一步加剧,带来了一系列的社会问题。我国解决城市汽车停车问题一般是通过建立地下停车车库,但是随着汽车拥有量的增加,地下停车车库空间已经无法满足人们停车的需求,因此停车设施建设的机械化、立体化、智能化势在必行。 智能化无避让立体停车设备不仅充分利用和发挥了城市空间的功能,还克服了其他停车设备存取等待时间长,能耗高的不足,为用户提供便捷的存取车无避让、低能耗的停车设备,有效地提高城市土地资源的利用率,最大限度的节约土地资源,改善城市交通问题,提高人民的生活质量,在增加就业人数方面也起到一定的力量。 本论文以MJ企业立体停车设备为研究对象,通过对我国停车设备生产行业的市场发展状况进行总体的分析,并结合MJ企业的发展实际情况,分析MJ企业的立体停车设备的市场竞争环境,对MJ企业目前立体停车设备开展市场营销存在的问题进行分析,运用STP理论、波特五力竞争模型与STOW分析方法进行分析,从而提出MJ企业立体车库设备市场营销组合策略的对策建议。
[Abstract]:With the rapid development of socialist economy, people's living standard is constantly improving, more and more families have private cars, and vehicle travel has become the first choice for people to live and work. On the one hand, the popularity and use of automobiles bring convenience to people's work and life, but on the other hand, due to the increasing congestion in the city, the planning land of the city becomes more and more refined. The contradiction between the continuous high speed growth of automobile consumption demand and the shortage of parking supply and demand in the city has further intensified, which has brought a series of social problems. In China, the problem of urban parking is usually solved by building underground parking garage, but with the increase of car ownership, the underground parking garage space can not meet the demand of parking, so the construction of parking facilities is mechanized. Three-dimensional, intelligence is imperative. The intelligent three-dimensional parking equipment not only makes full use of the function of urban space, but also overcomes the shortage of long waiting time and high energy consumption for other parking devices. Low energy consumption parking equipment can effectively improve the utilization of urban land resources, save land resources to the maximum extent, improve urban traffic problems, improve the quality of life of the people, and also play a certain role in increasing the number of employment. This paper takes the MJ enterprise stereoscopic parking equipment as the research object, through the overall analysis to our country parking equipment production industry market development situation, and unifies the MJ enterprise development actual situation. This paper analyzes the market competition environment of stereoscopic parking equipment in MJ enterprises, analyzes the problems existing in the marketing of stereoscopic parking equipment in MJ enterprises, and analyzes the problems existing in the marketing of stereoscopic parking equipment in MJ enterprises by using STP theory, Porter's five-force competitive model and STOW analysis method. Therefore, the countermeasures and suggestions of marketing combination strategy of MJ stereoscopic garage equipment are put forward.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F719
本文编号：2233298
[Abstract]:With the rapid development of socialist economy, people's living standard is constantly improving, more and more families have private cars, and vehicle travel has become the first choice for people to live and work. On the one hand, the popularity and use of automobiles bring convenience to people's work and life, but on the other hand, due to the increasing congestion in the city, the planning land of the city becomes more and more refined. The contradiction between the continuous high speed growth of automobile consumption demand and the shortage of parking supply and demand in the city has further intensified, which has brought a series of social problems. In China, the problem of urban parking is usually solved by building underground parking garage, but with the increase of car ownership, the underground parking garage space can not meet the demand of parking, so the construction of parking facilities is mechanized. Three-dimensional, intelligence is imperative. The intelligent three-dimensional parking equipment not only makes full use of the function of urban space, but also overcomes the shortage of long waiting time and high energy consumption for other parking devices. Low energy consumption parking equipment can effectively improve the utilization of urban land resources, save land resources to the maximum extent, improve urban traffic problems, improve the quality of life of the people, and also play a certain role in increasing the number of employment. This paper takes the MJ enterprise stereoscopic parking equipment as the research object, through the overall analysis to our country parking equipment production industry market development situation, and unifies the MJ enterprise development actual situation. This paper analyzes the market competition environment of stereoscopic parking equipment in MJ enterprises, analyzes the problems existing in the marketing of stereoscopic parking equipment in MJ enterprises, and analyzes the problems existing in the marketing of stereoscopic parking equipment in MJ enterprises by using STP theory, Porter's five-force competitive model and STOW analysis method. Therefore, the countermeasures and suggestions of marketing combination strategy of MJ stereoscopic garage equipment are put forward.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F719
【参考文献】
相关期刊论文 前10条
1 张勇;刘志彬;;升降横移立体停车设备控制系统优化设计[J];舰船科学技术;2007年S1期
2 刘春丽;;升降横移式立体车库控制系统的研究[J];机电产品开发与创新;2006年03期
3 赫英歧;徐建高;;PLC在立体停车库控制系统中的应用[J];机电信息;2010年06期
4 马红麟;;基于PLC控制的多层立体车库的研究与设计[J];制造业自动化;2009年03期
5 林用满;黄家周;黄建龙;陈烁彬;李国庆;;智能吊篮式停车设备控制系统的研究[J];机械制造;2012年04期
6 俞天明;;无避让立体停车库的设计[J];机械工程师;2012年07期
7 于文;程晓鸣;;多层平面移动式滚道存放停车设备[J];起重运输机械;2005年12期
8 金敏光;程晓鸣;;双车位滚道存放机械式停车设备及其运行控制[J];起重运输机械;2006年12期
9 时永鹏;熊中朝;;垂直转盘式自动控制立体停车设备[J];起重运输机械;2007年09期
10 何俊;陈方葵;;智能存取交接搬运器在立体停车设备中的运用[J];起重运输机械;2012年09期
，本文编号：2233298
本文链接：https://www.wllwen.com/jingjilunwen/fwjj/2233298.html
