酒店收益管理绩效水平影响因素的实证研究

发布时间：2018-09-13 13:00

【摘要】：近年来,收益管理因其对提升酒店业收益和利润的巨大贡献而逐渐引起我国酒店管理者和学术研究者的广泛关注。但由于我国酒店业起步较晚,酒店收益管理的现有研究无论是从数量还是质量上都落后于国外发达国家。尤其是酒店收益管理绩效方面的研究比较匮乏,仅有的几篇文献也都是从管理者感知角度衡量酒店收益管理的绩效,缺乏一定的客观性。本文以全国范围内三星级及以上(包括经济型)酒店为研究对象,深入分析了收益管理在国内酒店的应用现状,探讨了在我国情境下酒店收益管理绩效水平的影响因素。本文立足当前我国深化改革与经济转型的时代背景,基于过去近三十年来国内外相关研究成果,尝试构建了我国酒店收益管理绩效水平的影响因素假设模型。基于实地的调研和数据的统计,本文使用结构方程模型检验并修正了假设模型。最后,根据研究结论本文提出了一些我国酒店实施收益管理提升绩效的管理建议。本文主要研究结论:(1)酒店质量属性包含酒店规模、星级等级、业主类型和管理公司类型对酒店收益管理绩效无显著影响;(2)技术决策行为因素中的定价类技术决策与非定价类技术决策均对绩效有显著正向影响,其中定价类技术决策的影响最为强烈,非定价类影响最弱;(3)组织决策因素包含的组织支持、管理者素质、考核激励和收益管理培训对绩效的正向影响显著,仅次于定价类技术决策;(4)组织决策因素对技术决策因素显著正相关。基于以上结论,本文提出以下管理启示:(1)加强收益管理理念与实践的融合;(2)加快实现全面收益管理;(3)提升定价类技术能力,即时调整营销策略;(4)关注非定价技术能力,重视顾客满意度;(5)加强组织决策支持力度,促进人与组织和谐进步。本文的创新之处在于,以财务指标评估我国酒店收益管理绩效水平,尝试构建我国酒店收益管理绩效影响因素的假设模型,并采用结构方程模型对假设模型进行检验和修正。相比以往的研究在指标选取上更加客观,在研究内容上更加充实,在研究方法上更加科学。本研究从理论上进一步丰富了酒店收益管理领域的研究成果,从实践上契合当前阶段酒店寻求效益提升的主题,对推动酒店行业加强对收益管理的理解和应用具有一定的贡献。
[Abstract]:In recent years, revenue management has attracted more and more attention from hotel managers and academic researchers because of its great contribution to the improvement of hotel revenue and profits. However, due to the late start of hotel industry in China, the existing research on hotel revenue management lags behind the developed countries in terms of quantity and quality. Especially the hotel revenue management performance research is relatively scarce, the only few documents are also from the perspective of perception of managers to measure the performance of hotel revenue management, lack of objectivity. This paper takes the three-star hotel and above (including economy type) hotel as the research object, deeply analyzes the present situation of the application of revenue management in domestic hotels, and probes into the influencing factors of the performance level of the hotel revenue management under the situation of our country. Based on the background of deepening reform and economic transformation in our country, this paper tries to construct a hypothetical model of the influencing factors of the performance level of hotel revenue management in China, based on the research results at home and abroad in the past three decades. Based on the field investigation and data statistics, this paper uses the structural equation model to test and modify the hypothesis model. Finally, according to the conclusion of the study, this paper puts forward some suggestions to improve the performance of hotel revenue management in China. The main conclusions of this paper are as follows: (1) the hotel quality attributes include hotel size, star rating, Owner type and management company type have no significant influence on hotel revenue management performance. (2) pricing technology decision and non-pricing technology decision have significant positive influence on hotel revenue management performance. Among them, the impact of pricing technology decision is the strongest, and that of non-pricing type is the weakest. (3) organizational decision factors include organizational support, managers' quality, appraisal incentive and income management training, which have a significant positive impact on performance. (4) organizational decision factors have significant positive correlation with technical decision factors. Based on the above conclusions, this paper puts forward the following management implications: (1) to strengthen the integration of revenue management concepts and practices; (2) to accelerate the realization of total revenue management; (3) to improve the pricing technology capabilities and adjust marketing strategies immediately; (4) to focus on the non-pricing technical capabilities Attach importance to customer satisfaction; (5) strengthen organizational decision support to promote harmony and progress between people and organizations. The innovation of this paper is that the performance level of hotel revenue management in China is evaluated by financial indicators, and the hypothetical model of influencing factors of hotel revenue management performance in China is constructed, and the structural equation model is used to test and modify the hypothesis model. Compared with previous studies, it is more objective in index selection, more substantial in research content and more scientific in research methods. This study further enriches the research results in the field of hotel revenue management theoretically, accords with the theme of the hotel seeking efficiency improvement at present stage in practice, and has a certain contribution to promote the hotel industry to strengthen the understanding and application of revenue management.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F719.2

【相似文献】