哈特里克咖啡馆的商业计划

发布时间：2018-10-05 08:10

【摘要】：根据咖啡馆的名称,哈特里克咖啡厅将与足球主题合作,因此哈特里克咖啡厅来自足球比赛中的“哈特里克”,这意味着一个足球运动员在一场比赛中打三分球。因此,名称选择将侧重于咖啡馆的主题和目标市场。在这个咖啡馆,哈特里克咖啡厅将提供当地食品和西餐,将伴随每个客户谁想花时间或观看足球比赛与他们的朋友。这个业务尚未实现,但很快就会实现和建立由Denny作为业主。在后来的过程中,哈特里克咖啡厅计划在北雅加达Pantai Indah Kapuk租赁一个地方。哈特里克咖啡厅选择这个地方,因为Pantai Indah Kapuk是一个非常知名的地方,无论是从雅加达或外面,现在这个地方是推荐的地方之一访问。因此,通过在这个地方建立哈特里克咖啡厅,特别是对于想要环聊或观看足球比赛的每个客户,哈特里克咖啡厅希望能够满足客户的需求。哈特里克咖啡厅还提供更好的质量和良好的设施以改善销售和提供良好的气氛,可以使客户感到舒适,花时间在这个咖啡馆坐坐,品尝美食。哈特里克咖啡厅将提供无线网络,因为哈特里克咖啡厅在本世纪了解到,技术发展如此之快,大家都需要上网,因此,Wi-Fi是每个咖啡馆的必备设施。然后,哈特里克咖啡厅将提供有趣和运动的娱乐,如飞镖游戏机,使客户不感到无聊。因为不是每个人来到哈特里克咖啡厅都会观看足球比赛,因此需要提供其他娱乐活动吸引顾客。哈特里克咖啡厅提供大屏幕,每次向顾客提供足球比赛现场直播,因此顾客在观看足球比赛时比较舒服和方便。哈特里克咖啡厅认为,顾客将获得良好的服务并且配备完整的设施,而且价格实惠。哈特里克咖啡厅希望顾客能够感受到来自哈特里克咖啡厅的不同体验。商业计划哈特里克咖啡厅将从2017年到2022年运行六年,对附件页进行财务预测。计划,所需资金是Rp764,473,750.00,假设原材料每年增长5%,哈特里克咖啡厅将提高每两年提供的价格菜单。该业务的回报期或回收期为2年7个月,内部收益率约为36%。
[Abstract]:According to the name of the caf 茅, the Hartrick Cafe will work with the football theme, so it comes from the "Hartrick" in a football match, which means a footballer plays three points in a game. Therefore, the choice of name will focus on the theme of the coffee shop and the target market. In this caf 茅, the Hartrick Cafe will serve local food and western food that will accompany each customer who wants to spend time or watch a football match with their friends. This business has not yet been implemented, but will soon be implemented and established by Denny as the owner. In the process, the Hartrick Cafe plans to rent a place in Pantai Indah Kapuk, North Jakarta. Hartwick Cafe chose this place because Pantai Indah Kapuk is a very famous place, whether from Jakarta or outside, now this place is one of the recommended places to visit. So by setting up a Hartwick coffee shop in this place, especially for every customer who wants to talk or watch a football game, the Hartrick Cafe wants to be able to meet the needs of its customers. Hartwick Coffee Shop also offers better quality and facilities to improve sales and provide a good atmosphere that allows customers to feel comfortable and spend time sitting in the coffee shop and tasting gourmet food. The Hartwick Cafe will provide a wireless network because it learned this century that technology is developing so fast that everyone needs to access the Internet, so Wi-Fi is a must for every cafe. Then, Hartwick Cafe will offer fun and sporting entertainment, such as darts, so customers don't feel bored. Since not everyone comes to Hartwick Coffee Shop to watch football games, other entertainment needs to be offered to attract customers. The Hartwick Cafe offers a large screen that provides live broadcast of the football match every time, making it more comfortable and convenient for the customer to watch the football match. Hartwick Coffee Shop believes that customers will be well served, equipped with complete facilities and affordable. Hartwick Cafe wants customers to feel the different experiences from the Hartwick Cafe. The business plan will run for six years from 2017 to 2022, with financial projections on the attachment pages. The plan is to fund Rp764473750.00, 's assumption that raw materials will grow by 5% a year, and that the Hartwick Coffee Shop will increase the price menu provided every two years. The business's return period or payback period is 2 years and 7 months, the internal rate of return is about 36.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F719.3

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