新余市家政服务业转型升级策略研究
发布时间：2018-10-13 09:37
【摘要】：近年来,随着社会经济的发展和城市化水平的提高,人们的收入水平也随之提高,城镇居民有了相应的消费支付能力,对生活质量有了更高的要求,家政服务业正好满足了人们的这一需求,因而得到了迅速发展,已成为当今服务业中一个规模较大并极具发展潜力的领域。然而,虽然大多数家政服务公司能积极热诚地为雇主提供服务,尽力满足他们的需求。但不可否认,现今我国家政服务业还存在不少问题。本文以新余市家政服务业发展为例,通过实地调研、电话采访、文献资料研究法、问卷调查等形式,借助新余部分家政服务企业发展案例,结合实际情况,总结分析了新余市家政服务业的现状及其在发展过程中遇到的问题,以探讨中小城市家政服务业发展的转型升级问题,并提出自己对解决这些问题的一些建议和措施,展示了家政服务行业在新余市未来的发展,以期为中小城市家政服务业发展提供借鉴。这不仅对于促进新余市家政服务业的发展、服务地方经济具有重要的指导意义,还对于其它中小城市家政服务业的发展具有一定的参考借鉴意义。 本文由导论、我国家政服务业的现状及存在的问题、新余市家政服务业经营现状调查与分析、新余市家政服务企业发展的优势及劣势、新余市家政服务业转型升级的发展路径与策略和总结共六部分组成。本文首先阐述了我国家政府服务业的一些基本概况和家政服务产业转型升级的概念及意义,其次介绍了新余市家政服务产业转型升级的背景,接着介绍了当前新余家政服务产业发展中存在的问题,包括人们思想观念的落后,企业发展的困难,服务品牌的缺乏,然后剖析了新余家政服务产业转型升级的优势条件,主要从新余的现有教育资源优势、政府对家政服务产业发展的重视程度等。最后阐明,新余家政服务产业的发展,必须打破大中城市家政服务业发展模式,利用城市现有民办教育优势,加强政策扶持,用好引进输出两条渠道,大力发展家政服务培训,打造有自身特色的家政服务产业品牌,推进新余家政服务产业的长远发展。
[Abstract]:In recent years, with the development of social economy and the improvement of urbanization level, people's income level has also been raised, the urban residents have the corresponding consumption ability to pay, and have higher requirements for the quality of life. The domestic service industry has met the demand of people, and has been developed rapidly, which has become a large scale and has great potential for development in the service industry. However, while most domestic service companies actively and enthusiastically provide services to employers, they try to meet their needs. However, there are still many problems in China's domestic service industry. This paper takes the development of domestic service industry in Xinyu City as an example, through field investigation, telephone interview, literature research, questionnaire survey and other forms, with the help of some domestic service enterprise development cases in Xinyu, combined with the actual situation. This paper summarizes and analyzes the present situation of domestic service industry in Xinyu city and the problems encountered in the process of development, in order to discuss the transformation and upgrading of domestic service industry development in small and medium-sized cities, and put forward some suggestions and measures to solve these problems. The future development of domestic service industry in Xinyu city is demonstrated in order to provide reference for the development of domestic service industry in small and medium-sized cities. This not only has important guiding significance for promoting the development of domestic service industry and serving local economy in Xinyu city, but also has certain reference significance for the development of domestic service industry in other small and medium-sized cities. This article from the introduction, our country domestic service industry present situation and the existence question, the Xinyu city housekeeping service industry management present situation investigation and the analysis, the Xinyu city housekeeping service enterprise development superiority and the inferiority, Xinyu domestic service industry transformation and upgrading of the development path and strategy and summary a total of six parts. This paper first describes the basic situation of our government service industry and the concept and significance of domestic service industry transformation and upgrading, and then introduces the background of Xinyu city domestic service industry transformation and upgrading. Then it introduces the problems existing in the development of Xinyu domestic service industry, including the backward ideas of people, the difficulties of enterprise development, the lack of service brand, and then analyzes the advantages of the transformation and upgrading of Xinyu domestic service industry. Mainly from Xinyu's existing educational resources advantage, the government's attention to the development of domestic service industry and so on. Finally, it is stated that the development of domestic service industry in Xinyu must break the development mode of domestic service industry in large and medium-sized cities, make use of the advantages of private education in cities, strengthen policy support, make good use of the two channels of import and export, and vigorously develop domestic service training. Build own characteristic domestic service industry brand, promote the long-term development of Xinyu domestic service industry.
【学位授予单位】：广东工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F719
[Abstract]:In recent years, with the development of social economy and the improvement of urbanization level, people's income level has also been raised, the urban residents have the corresponding consumption ability to pay, and have higher requirements for the quality of life. The domestic service industry has met the demand of people, and has been developed rapidly, which has become a large scale and has great potential for development in the service industry. However, while most domestic service companies actively and enthusiastically provide services to employers, they try to meet their needs. However, there are still many problems in China's domestic service industry. This paper takes the development of domestic service industry in Xinyu City as an example, through field investigation, telephone interview, literature research, questionnaire survey and other forms, with the help of some domestic service enterprise development cases in Xinyu, combined with the actual situation. This paper summarizes and analyzes the present situation of domestic service industry in Xinyu city and the problems encountered in the process of development, in order to discuss the transformation and upgrading of domestic service industry development in small and medium-sized cities, and put forward some suggestions and measures to solve these problems. The future development of domestic service industry in Xinyu city is demonstrated in order to provide reference for the development of domestic service industry in small and medium-sized cities. This not only has important guiding significance for promoting the development of domestic service industry and serving local economy in Xinyu city, but also has certain reference significance for the development of domestic service industry in other small and medium-sized cities. This article from the introduction, our country domestic service industry present situation and the existence question, the Xinyu city housekeeping service industry management present situation investigation and the analysis, the Xinyu city housekeeping service enterprise development superiority and the inferiority, Xinyu domestic service industry transformation and upgrading of the development path and strategy and summary a total of six parts. This paper first describes the basic situation of our government service industry and the concept and significance of domestic service industry transformation and upgrading, and then introduces the background of Xinyu city domestic service industry transformation and upgrading. Then it introduces the problems existing in the development of Xinyu domestic service industry, including the backward ideas of people, the difficulties of enterprise development, the lack of service brand, and then analyzes the advantages of the transformation and upgrading of Xinyu domestic service industry. Mainly from Xinyu's existing educational resources advantage, the government's attention to the development of domestic service industry and so on. Finally, it is stated that the development of domestic service industry in Xinyu must break the development mode of domestic service industry in large and medium-sized cities, make use of the advantages of private education in cities, strengthen policy support, make good use of the two channels of import and export, and vigorously develop domestic service training. Build own characteristic domestic service industry brand, promote the long-term development of Xinyu domestic service industry.
【学位授予单位】：广东工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F719
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