经济型酒店高速扩张后的反思
发布时间：2018-10-13 18:08
【摘要】：正2012年年底,国内经济型酒店巨头之一的汉庭酒店集团宣布,公司将更名为"华住",旗下汉庭快捷、全季、海友、星程和禧则作为酒店品牌名独立存在,公司名称不再与酒店品牌名称共用。此举意在未来进军中高端酒店市场,但无论是汉庭的"禧",还是如家的"和颐",似乎现阶段这类举动都不为业内人士所看好。
[Abstract]:At the end of 2012, Hanting Hotels Group, one of the domestic economic hotel giants, announced that the company will be renamed "Huazhu" and that its Hanting Fast, full season, Haiyou, Xing Cheng and Xi hotels will exist independently as hotel brands. The company name is no longer shared with the hotel brand name. The move is intended to enter the high-end hotel market in the future, but neither Hanting's "Xi" nor "Heyi" seems to be in the industry's favor at this stage.
【作者单位】： 甫瀚咨询;
【分类号】：F719
[Abstract]:At the end of 2012, Hanting Hotels Group, one of the domestic economic hotel giants, announced that the company will be renamed "Huazhu" and that its Hanting Fast, full season, Haiyou, Xing Cheng and Xi hotels will exist independently as hotel brands. The company name is no longer shared with the hotel brand name. The move is intended to enter the high-end hotel market in the future, but neither Hanting's "Xi" nor "Heyi" seems to be in the industry's favor at this stage.
【作者单位】： 甫瀚咨询;
【分类号】：F719
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