中式快餐企业的发展途径研究
发布时间：2018-10-23 17:46
【摘要】：随着洋快餐的不断涌入和国内快餐企业的成长,中式快餐市场竞争日趋激烈,中式快餐企业能够分到的餐饮市场的“蛋糕”越来越小,伴随着几家大中型餐饮企业的扩张发展,留给微型中式快餐企业的空间也随之减少,然而由于大多数的微型中式快餐的进入门槛较低,许多个人或家庭将经营微型快餐店作为自己的谋生手段,所以微型餐饮的发展直接关系到民生,微型中式餐饮的数量也是非常庞大的,几乎街头巷尾都可以看到它们的“身影”,所以如何能让微型中式快餐企业快速发展,在“餐饮界”立足关系到民生的发展,本文以目前整个餐饮业为背景,深刻剖析微型中式快餐企业的发展瓶颈,并通过对成功企业的研究,为微型餐饮工作者提供参考,解决在日常经营和发展中的实际问题。
[Abstract]:With the continuous influx of foreign fast food and the growth of domestic fast food enterprises, the competition in the Chinese fast food market is becoming increasingly fierce. The "cake" of the catering market that Chinese fast food enterprises can share is becoming smaller and smaller, with the expansion and development of several large and medium-sized catering enterprises. There is less room for micro Chinese fast food companies, but because most of them have lower barriers to entry, many individuals or families make a living by running micro fast food restaurants. So the development of micro-catering has a direct bearing on people's livelihood. The number of micro-Chinese restaurants is also very large. They can almost be seen in the streets. So how can we make the micro-Chinese fast-food enterprises develop rapidly? Based on the development of the people's livelihood, this paper deeply analyzes the bottleneck of the development of micro Chinese fast food enterprises, and provides reference for micro catering workers through the research of successful enterprises. Solve practical problems in daily operation and development.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F719
本文编号：2290013
[Abstract]:With the continuous influx of foreign fast food and the growth of domestic fast food enterprises, the competition in the Chinese fast food market is becoming increasingly fierce. The "cake" of the catering market that Chinese fast food enterprises can share is becoming smaller and smaller, with the expansion and development of several large and medium-sized catering enterprises. There is less room for micro Chinese fast food companies, but because most of them have lower barriers to entry, many individuals or families make a living by running micro fast food restaurants. So the development of micro-catering has a direct bearing on people's livelihood. The number of micro-Chinese restaurants is also very large. They can almost be seen in the streets. So how can we make the micro-Chinese fast-food enterprises develop rapidly? Based on the development of the people's livelihood, this paper deeply analyzes the bottleneck of the development of micro Chinese fast food enterprises, and provides reference for micro catering workers through the research of successful enterprises. Solve practical problems in daily operation and development.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F719
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，本文编号：2290013
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